The competition is increasing, and jewelry manufacturers require fresh marketing methods. As a result of the Pandemic, e-commerce sales increased, affecting jewelry firms with online stores.

1. CONSUMER
TRENDS TI PS
FOR
JEWELRY
BUSI NESS

2. Attract customers with the latest online marketing
strategies based on today's consumer trends.
The competition is rising, and jewelry businesses
need new marketing strategies. e-commerce sales
surged as an effect of the Pandemic, which is why
jewelry businesses with shops online are affected.
It is important to understand the current
consumer trends to create more effective
marketing strategies and not waste time and effort
on ones that don't give good results. Of course,
this is in line with other tactics like investing in
quality wholesale jewelry and using sustainable
packaging.

3. Based on Hub spots recent report, we identified
five consumer trends expected to impact the
jewelry industry in 2022.
1. Consumers trust their friends more than
they trust themselves.
2. Search is the best way to find products.
3. Nowadays, most consumers use mobile
devices for everything.
4. Video is the favorite content for consumers.
5. Social commerce is growing rapidly.
To help small jewelry businesses prepare for the
future, we also included tips below:

4. Consumers trust their friends more than
their family.
It is possible for brands to encourage new
customers to try out their products by word of
mouth. However, this trend is beginning to change.
Most consumers now rely on their friends and
family for advice. HubSpot found that 30 percent
of consumers now say that recommendations
from influencers are a crucial factor in their
purchase decisions. This is more than the 27
percent who say the same about
recommendations from friends and family.

5. Jewelry marketing tip:
Consider collaborating with a fashion influencer
based in your area. You should go for micro-
influencers who have a following larger than a
normal person, but smaller than a celebrity. Their
followers are interested in their content and this
increases the chances of them becoming
customers for your jewelry brand.
Search is the most important tool in
product research.

6. Consumers in most age groups tend to turn to
Google or other search engines when looking for
product information. Even millennials and Gen Z,
who are always on social media sites, are affected
by this. Despite the rising number of TikTok
product searches, search engines remain a
popular tool for consumers to find current trends
and actual products.
Jewelry marketing tip:
To rank higher on search engines, optimize your
website using keywords relevant to your business.
If you only sell women's sterling silver rings, use
the set of words in your content. It is important
that you only use relevant words and that you not
try to trick consumers by using words that you do
not sell in your store. Besides the content on your
e-commerce site, consider posting blog articles as
well.

7. Consumers use mobile devices for
everything.
It comes as no surprise that consumers are using
mobile devices for everything from social media to
messaging, to search, and, of course, online
shopping. These devices are more convenient
compared to using a desktop computer and this
contributed to the shift of shopping online. Many
brands are considering creating mobile apps to
make the shopping experience for their customers
faster and easier.

8. Jewelry marketing tip:
First and foremost, you must ensure that your e-
commerce website is mobile-ready. This means
that your website will still be navigable on a
smartphone or tablet. The whole site should fit on
the screen, there is no need to scroll from left to
right, and the text and images re-flow. Creating an
app can make shopping for jewelry much easier for
your customers.
Video is consumer's favorite content.

9. Consumers prefer video content. Experts at
Hubspot have found that brands consider it the
most effective type of content for marketing every
year. People have grown accustomed to watching
videos, especially now that there are so many
streaming platforms to choose from - YouTube,
Netflix, Hulu, Disney+, Amazon Prime Video, and
many more. People tend to respond to video posts
more than images or text.
Jewelry marketing tip:
Videos can be created to engage with your
audience. There are many interesting topics to
discuss in the jewelry industry. It is possible to
give tips on styling, cleaning, and maintenance of
jewelry pieces. The videos on Facebook and
Instagram should be as simple as possible.

10. Social commerce is growing rapidly.
Brands can sell products on social media
platforms without leaving the app. 12 percent of
consumers like to purchase products directly from
social media, according to a report. The company
has seen some brands that are successful in
selling their products on social media. The
effectiveness of social media shopping tools has
been proven by brands.

11. Jewelry marketing tip:
Make use of the social media shopping tools
available on various social media platforms. Even
though it may not seem like a big deal now, when it
is, you'll already have a jewelry brand presence on
these channels, making your brand seem
trustworthy and reliable.
For further jewelry business marketing tips, make
sure to subscribe to our blog.If you are looking to
restock your inventory for September, you should
head to SidneyImports.com. Visit our website and
browse through our extensive catalog of wholesale
sterling silver and stainless steel jewelry.

12. To know more about wholesale jewelry visit our
blog site at
https://sidneyimports.wordpress.com/
You can also visit our website at
https://www.sidneyimports.com/