This business idea in science & techno exhibition organizing is trying to explain about how this business flagging makes positive impacts for young techies to grasp their knowledge. It is also telling about how to market the business and make relationships with media partners.

1. BUSINESS FLAGGING
FOR
NEW COMPETITIVE
SCIENCE & TECHNO EXHIBITION ORGANIZER BRAND
BUSINESS IDEA-DASHBOARD PITCHING
- KHRISMA -

2. COMPETITIVE BRAND OVERVIEW
• Regarding the necessity of making new competitive
science & techno exhibition organizer brand in flagging
business, we try to figure out about how we create the
service as well.
• The service we sell, surely has advance features, over-all
accommodates the client needs and continuously gives
cares to them.

3. SERVICE’S NAME CREATION
First of all, we need to point:
• What make the service looks prestige or courteous, will be heard nicely and easy to reach.
Simply, it will be well-known by:
• The Catchy Ultra-Function Pronunciation
• Ex: “Sci-Tech Conquer8” (such to pronounce it “Science and Technology that is concrete
and perfectly eight”).
• Something that Makes It Distinctive
• Ex: The Easy Choice-Enabler
• The Feeling When We Use This Service
• Ex: Brings Digestive Feelings
• Something that Is Resolving
• Ex: For Anticipating (Messed Up Organizing in Tight Time Schedules)
Let’s say a tours’ reservation service we simply name it “Sci-Tech Conquer8”, the easy choice-
enabler that brings digestive feelings for anticipating delayed traveling in tight time schedules.

4. SERVICE’S TAGLINE CREATION
If a consumer product has jargon such Mentos™ (“The Fresh Maker” ever), a wearable product
has slogan which is campaigning cares or the awareness such Zara™ (“Love Your Curves”), so
for the service, we have tagline to make them easily remember the product or service we sell.
Then, we prepare the teaser:
• What makes the service has value to informative-signify the customer needs.
Simply, it will remind clients about:
• How It Is Working Well When They Use The Service
• Ex: Resourceful Show
• How Informative-Significant It Is to Them
• Ex: Put The Word “Elaboration Diggers” To Informative-Significant
• What We Actually Sell – They Can Get
• Ex: Knowledge
So, we get “Resourceful Show for Elaboration Diggers’ Knowledge” for the service’s tagline.

5. SERVICE DESIGN
The service we sell should have these three characters:
• Distinctive
It makes difference to others and “sticky” in mind.
• Trend Setter Minded
Forward in nowadays trend.
• Economic
The young techies generation has their own needs. It simplify their
financial matters, customized with their life styles, could still get
knowledge in wise spends.

6. WHAT IS SCI-TECH CONQUER8?
• The Sci-Tech Conquer8 is the latest thrived science & techno exhibition
organizing service company.
• It is a thrived service company that incorporates event services for
science & techno exhibition that guides and informs within the wide-
Indonesia in partnership with the science & techno booths and
inventions.
• The company is designed to bridge the gap in effectively guiding and
giving more information to established and potential techie purposes as
well as the products and services offered by different business firms in
Indonesia.
Sci-Tech Conquer8
Resourceful Show for Elaboration Diggers’ Knowledge

7. WHAT A NUMBER!
• Total Capital: Rp. 186,000,000,-
• Business Expense Assumption
• - Complete Business Legality: Rp. 35,000,000,-
• - Monthly Kiosk/Housing Rental Cost: Rp. 600,000,-
• - Computer Rental Cost: Rp. 4,500,000,-
• - Printer: Rp. 500,000,-
• - Fax Machine: Rp. 1,000,000,-
• - Monthly Phone & Telco Expense: Rp. 1,400,000,-
• - Monthly Electricity Expense: Rp. 1,000,000,-
• - Tables, Chairs & Cupboard Rental Cost: Rp. 1,000,000,-
• - Monthly Internet Cost: Rp. 1,000,000,-
• - Monthly Transportation Cost: Rp. 800,000,-
• - Advertising: Rp. 25,000,000,-
• - Marketing: Rp. 10,000,000,-
• - Sponsorships, Exhibition Property & Equipment: Rp. 100,000,000,-
• Cash Money: Rp. 4,200,000,-
• Sales Turnover of The 1st Month Running: Rp. 54,000,000,-

8. TARGET MARKET
• Students & Young Techies
• Scientists
• Techno-preneurs

9. INSTITUTION CLIENTS
• Science & Technology firms in wide-Indonesia
• Research Institutions
• Education Institutions

10. COMPANY STATUS
• Recent broaden science & techno exhibition organizing
company in many cities of Indonesia
• Connected with hundreds science & techno institutions, expert
in various science & techno fields
• In partnership with the research spots and objects
• Company is in its way in promoting its business and
convincing science & techno firms to the tie tip with the
company

11. MEDIA PARTNERS CONNECTION
For general communication with media partners, we need to:
• Keep contacting through email, instant messaging or by phone
regularly
• Enabling more accessible to your available managers by a
common messaging platform – Skype, Slack or Google Chat
• Keeping up-to-date one any changes to your products or
services, whether it’s a new feature or an upgrade
• Pointing highlight to the advantages of your business and
purpose of you goals
• Monitoring the compliance
• Providing and managing creative assets changing

12. MARKETING PLAN & STRATEGY (1)
• Put the ideas of services:
- This could be broadened to commercial of inventions, out range-watch exhibition organizing business.
- The roadmap of the exhibition locations are not more than 200 km from our office, with database in exhibition
packages, contact person, mail contact, ticket price and other expenses. For example: Tangerang areas.
ICE Indonesia at BSD City, Tangerang Museum Galeri Nasional Indonesia, Gambir, Jakarta

13. MARKETING PLAN & STRATEGY (2)
• Brand Strategy
- Before Running The Business:
* Making Logo --- Image & Colour must be “sticky” in mind
- During Running The Business:
* Advertising --- Naming & making Slogan/Tagline/Jargon
• Trademark
The business must be legalized in national government research & technology
department (has business place permit, business license and certificate of company
registration).
• Booth Show Packages
The packages must be set as interested and unique as it must be.
• Business Linkage
The equipment services company, local government and research institutions are
linked with our business.
• Online Accessibility
Set the business’ free downloadable application for accessing it easily on
desktop and mobile mode.

14. HOW WE SELL
THE EXHIBITION ORGANIZING SERVICE
This could be more challenging when exhibition organizing service we sell is a “booming” industry. The brand
positioning among others must stand out of crowd.
These are the ways of how it works:
• Media Partner Advertisements
Radio is a great beginning of word-of-mouth. Techno magazine is good to support the promotion.
• Blasted Promotions
Techno website is an “eye catching” media to promote the exhibition organizing service.
• Techno Event Sponsorships
Special offers could be given for out of town techno event with easy accessible mobile application. The
online brochures are completely helpful. The invention of natural phenomenon figures are tempting to over-
look. Share business card on luncheon meetings, social media and techno blogs’ links.
• Techno Grasper Linkage to Clients Satisfaction
Popped up message on techno websites, inquiries, question and answer page on our official website, also
questionnaire fliers are important to figure out what techno grasper nowadays wants.

15. THANK YOU