We’re all being asked to do more with less. Team agility – especially across geographies – is paramount to delivering business requirements and hitting goals. Join this session to hear from brands who are achieving amazing results with agile and flexible teams — Proving the adage that size isn’t everything!

1. Lean Machines
How To Increase Team Agility To Drive Greater Results

2. Team GB
Ed Langford: Digital Communications Manager

3. THE CHALLENGE?

4. THE CHALLENGE?

5. OLYMPIC GAMES IN DIGITAL: ALWAYS HAVING TO DO MORE
• Twitter
• Facebook
• TeamGB.com
• Twitter
• Facebook
• TeamGB.com
• Instagram
• Snapchat
• Going live on social
• Demand for video and behind the
scenes content
• Twitter
• Facebook
• TeamGB.com
• Instagram (and Stories)
• Snapchat
• Going live on social
• Expectancy for high quality video
and BTS content
• Commercial activations

6. AGILITY PLANNING AND
TWO-STATE LIVING

7. BUSINESS AS USUAL: CONTENT STRATEGY
JOURNEYMOMENTS INSIGHT

8. BUSINESS AS USUAL: CONTENT STRATEGY
THE BLOOD,
SWEAT AND TEARS
THE DAY TO DAY
THE DREAM
ICONIC
LIVE
FUTURE
BEHIND THE
SCENES
PERSONALITY
STATS & INFO

9. GAMES-TIME: TOKYO 2020 AGILITY PLANNING
How can Team GB deliver on its digital commitments given the backdrop of
increased costs, demands on content and limited budget and team resource?
Learnings from PyeongChang 2018
• Utilise wider media team
• Create a clear narrative and strategy – stick to it
• Athlete media channels as an extension of your
own – 380 free influencers
• See the time difference as a blessing
Lean on London
• Can it be done from the UK? If so, invest in areas
you need in Tokyo. Don’t stick to what you’ve
done before
Commercial partner support that works for both parties
• Align activations with your own strategy
• Sell the best content to maximise output in Tokyo