Humans are inherently emotional beings. Therefore, the better we can address core human emotions, like anger, disgust, fear, happiness, sadness, and surprise, the stronger the bond and trust we can build with audiences. Hear from our experts whose success lies in understanding their audience and engaging based on their emotional needs.

1. You'll Either Laugh Or Cry:
Unlocking The Power Of
Emotion To Engage Your
Audiences
Spike Jones, Khoros
Anna Brown, Breast Cancer Care
Helena Langdon, Innocent Drinks

2. Bringing
community
back.

3. Neighbor

4. Neighbour

5. Neighbourly

7. Your community is not
for everybody.

11. Everybody wants to
be a part of something
bigger than
themselves.

15. Why do people
share?

17. “Just talking about
ourselves triggers
reward mechanisms in
our brain.”

22. Thank you.