The document discusses mobile design trends for 2015 and similarities and differences between native iOS and Android apps. It covers five major design trends: storytelling, subtle color palettes, blurred backgrounds, parallax scrolling, and animated elements. There are some similarities between iOS and Android apps in information structure, basic UI elements, and list-based navigation, but also differences in UI, feature selection, list selection, back button usage, and global actions. Guidelines are provided for converting an iOS design to an Android equivalent, including menus, app bars, top navigation, navigation drawers, search, contextual action bars, alerts, action sheets, and common controls.

1. VS.
COMMON BEHAVIORS FOR
NATIVE APPS
LE THI BICH KHOA

2. AGENDA
• DESIGN TRENDS 2015
• SIMILARITIES and DIFFERENCES
• CONVERTING iOS INTO ANDROID DESIGN
• Q & A

3. MOBILE DESIGN TRENDS 2015

4. TRENDS & GUIDELINES 2015
• Storytelling
• Subtle Color Palettes
• Blurred, transparent elements
• Parallax scrolling
• Animated Elements

5. TREND 1: STORYTELLING

6. TREND 2: SUBTLE COLOR PALETTES

7. TREND 3: BLURRED BACKGROUNDS

8. TREND 4: PARALLAX SCROLLING

9. TREND 5: ANIMATED ELEMENTS

10. UI/UX SIMILARITIES

11. UI/UX SIMILARITIES
• Information structure
• Basic UI elements
• List-based navigation
• Some gesture touch controls

12. UI/UX DIFFERENCES

13. UI/UX DIFFERENCES
• UI
• Feature selection
• List selection
• UX
• Back Button
• Global Actions

14. CONVERTING IOS INTO
ANDROID DESIGN

15. MENU

16. APP BAR

17. TOP NAVIGATION

18. NAVIGATION DRAWER

19. SEARCH

20. CONTEXTUAL ACTION BARS

21. ALERT MESSAGE

22. ACTION SHEETS

23. COMMON UI CONTROLS

24. LAUNCHER ICON

25. Q & A