a social media communication class. we had to create a campaign to raise the awareness for not drink and drive.
I was involve with the creative side and social media strategics by creating a Snapchat filter be published all around Lincoln Nebraska.
2. Reagent's
• 73% of students claim to drink alcohol on the UNL Campus.
• Locally Known party spots can range distances up to 4.6 miles
• Popular bar location can range from .1 miles up two 6 miles from
popular student living quarters. (The bottoms, Turtle creek…ect)
• Drive
6. Call Drive-475
• When you cannot find ride any you are intoxicated you can call for a
free ride.
• They do not call the cops or administration if you are under the age.
• Will take you to your house safely
• No harm done to you or any others
7. Don’t take the risk
• “From 2003-2012 there has been 682 people who have died in
crashes involving a drunk driver in Nebraska” (Cdc.gov 12)
• In 2015 13,692 people were arrested for DUI in the state of Nebraska.
• Estimated minimum total over 13 years is $45,435 (tickets, expenses,
classes…)
8. What We Did.
• Geo filter promoting No Drink No Drive 475
• Survey to friends on drinking and driving.