1. Which of the following represent those products that may not look like another, but can still fulfill the same need? A. Form utility B. Consumer-focused C. Substitute D. Place utility E. Value 2. In order to distribute products, firms must make decisions about how they will distribute products. The distribution methods used by firms is referred to as A. channels. B. inventory control. C. integrated marketing. D. promotions. E. warehousing . 3. When gathering opinions about consumer decisions, what type of research tool could be utilized online, by telephone, or face-to-face? A. Experimentation B. Surveys C. Focus groups D. Secondary research E. Observation .