This document analyzes the work persona, activities, places, dynamics, and culture of an organization called HCI. It identifies several areas for improvement, including the need for: 1) training to develop highly productive mobile workers, since 34% of work hours are outside the office; 2) interpersonal communication training to increase productivity of collaborative work which accounts for $8.2 million (53%) of work; and 3) new technology and environments to support brainstorming and planning work, which are currently inadequate. It also finds opportunities to better align the marketing department with strategic intent, and reduce office space needs by 27% to eliminate waste.

1. WORK PERSONA
PROFILE:
HOW DO WE CREATE VALUE
POWERED BY:
MODEL: WHERE WE WORK
MODEL: WORK ACTIVITIES
MODEL: WORK PLACE TYPES
MODEL: WORK DYNAMIC
MODEL: VALUE NETWORKS
MODEL: CULTURE
MODEL: TECHNOLOGY & ENVIRONMENT
CONTACT:
KEVIN SCHLUETER | KEVIN@WPA.WORKS | 515-864-8132 | WWW.WPA.WORKS
HCI TECHNOLOGY & ADVISORY Q4 2015
Austin Office, Entire Workforce
KEY DEMOGRAPHICS
235 Total FTE + 21 PT
63% Female (78% of this group is under 40)
32% 20 - 30 years is the largest age group
5.7 years average tenure
TRAINING NEEDED
34% of work hours are 'Outside of Office'.
22% of work is 'Somewhere in the Office'.
Existing training programs are inadequate to
develop highly productive, mobile workers.
TO INCREASE PRODUCTIVITY...
$8.2 million (53%) of work is collaborative.
Interpersonal communication training to
focus and speed these work processes is
critical to increasing productivity at HCI.
HOW 20-30 YEAR OLDS WORK
Analyzing 31%
Sharing Knowledge or Skills 21%
Meeting 12%
Productivity to Learning ratio is 4.2 to 1.5
NOT USING RESOURCES?
87% of departmental communication is
intra-office; comparative offices are 64%.
Meaning: Austin teams use fewer 'system'
resources. What is the impact on growth?
FOCUS NEW INVESTMENTS HERE
There is inadequate technology and
environments to do "Brainstorming" or
"Planning" work at HCI.
CULTURE ALIGNED!
74% of the Management Group are directly
aligned to the strategic intent of HCI.
Marketing Dept. is not aligned with our
strategic intent. Needs to be understood.
27% SAVINGS IDENTIFIED
Work places must be 44% collaborative,
21% private, 13% semi-private. Currently it
is 22%, 53%, 19%, respectively.
Need 165 sf/fte. Currently 210 (27% waste).