Create successful flyers with your own design

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Flyers are among the most used advertising media of small and medium enterprise. These are created not only relatively fast, but they can also cost themselves produce in high volumes. In addition Flyers enjoy a high acceptance among potential customers and are an ideal means to any kinds of promotional messages or product information communicate confidence. In our checklist you are the most important rules - such as selecting the right target audience, setting the content and creating a responsive layout - shown, so your next promotional flyer is guaranteed to be successful.

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Create successful flyers with your own design

  1. 1. Create Successful flyers with your own design Flyers are among the most used advertising media of small and medium enterprise. These are created not only relatively fast, but they can also cost themselves produce in high volumes. In addition Flyers enjoy a high acceptance among potential customers and are an ideal means to any kinds of promotional messages or product information communicate confidence. In our checklist you are the most important rules - such as selecting the right target audience, setting the content and creating a responsive layout - shown, so your next promotional flyer is guaranteed to be successful. Of course, also the flyer has evolved over the years - so today there are countless ways to make the flyer more efficient and effective. This includes not only important design rules that are the basis for any good flyer, but also the different ways we can use the Flyers: Starting with the paper thickness on the type of fold to finish. Finding the right target group. Flyers are at the top of all advertising media. To determine the design or core message of the flyer as precisely as possible, we need accurate information about your target group so that we can evaluate questions about: To be addressed with the flyer company or individual? What age group is the focus of the advertising campaign? What demographic characteristics (such as household income, company size, education level, gender, geographical features, etc.), your target group? The more precisely we know our target audience, the better we can modify our advertising flyers to your individual needs in order to reduce the scattering loss in the long term. In the analysis of the target group you should also illuminate the competition to own USPs (unique selling points) to clarify that can be communicated in the flyer.
  2. 2. The content of an advertising flyer Once the target group is clearly defined, it goes to the selection and formulation of the content. Of course our advertising flyer should differ not only from the competition, but to concentrate on our offers or services in a better light. The content should therefore our target group not only inform, but respond, persuade and motivate our company to contact (AIDA principle). We have to give an incentive for the potential customers to keep our flyer and its message in his mind. Furthermore, the benefits of the product for the customer in focus should be. The message of an advertising flyer must be detected within a few seconds to get the attention of the reader. Thus, emotional images combined usually more successful than long text with clear, concise statements on flyers. To define the content clear, you should definitely stick to the so-called 7 - W questions of advertising: Who? (Target group) Who should be addressed? What? (Group) What should be taught? How? (Design) How should look the Flyers? Where? (Target region) Where to advertise? With what? (Intermediate) What is to be advertised? When? (Period ) When should the campaign take place?
  3. 3. How much? (Budget) How much should it cost the campaign? Another important point for the contents of a flyer is the validity period. If your Flyers general information about our company/products, or we want to apply, for example, a time-limited special offer? Are all important data specified? (Opening times, promotion period, etc.) Is all of the contact specified? Is the content accurate, honest formulated and easy to understand? Whether the text is limited to the most important or formulated in a nutshell? Rack Cards Checklist In this advertising flyer all elements were positioned so that a harmonious overall picture. The layout of a promotional flyer The content for the Flyers should stand now and we can get an idea of the space requirements and the design in about. Ultimately decides the overall impression of the flyer about whether this attention is being paid or he lands right in the nearest trashcan. So we have in the design of the flyer are not oriented only to our target group, but typography, images, graphics, layout, format, folding, printing and material so skillfully inserting and match that the viewer's attention is optimally controlled. The core message should be moved immediately. The general rule is that you should give statements and arguments better writing emotions and feelings, however, should be brought by images for printing. Waivers should be a simple product photos or illustrations that have very little explanatory power in return. The viewer should be aware of or even subconsciously feel addressed by the selected items.
  4. 4. When designing a flyer advertising one should always consider the following: Is the layout aligned to the target group? Is the font and font size easy to read? If more than two different fonts are used? Was considered the corporate design in the design of the advertising flyer? Work of text and picture elements harmoniously? Has enough space left between image and text? Were elements inserted which will loosen up the big picture? Were important statements highlighted? Have high quality images chosen? Does the picture and the overall impression of the image? Whether the images are meaningful? The production of promotional flyers The last item on our checklist which way inferior to the other points in importance in nothing, is the pressure of our advertising flyer. When printing the flyers, there are many things to consider. Depending on the length of the contents of an appropriate size and number of pages should be selected. It is important that not too many pages are chosen so that the Flyers subsequently acts to empty because entirely too much space for the content exists. Nor the flyer should be too small and thus offer little space for the content. The Flyers would then look to squat and overwhelm the viewer with too much content. In the next step the right fold should be chosen - are very common, for example, winding, zigzag or cross and altar folds. For more information about the different types of folds are our printed flowers. In addition to paper size and fold the paper thickness plays an important role. Too thin a flyer works fast "cheap" and too thick a flyer is not always recommended. On the basis of our free print pattern can be rapidly the ideal image for each kind of flyers. In the last step of the printing preparation should think about the possibilities of finishes. However, one should be careful to ensure the Flyers avoid overstretch with finishing and thus distracting from the
  5. 5. actual content. Again, we must pay attention to our audience again. If the Flyers are printed on environmentally friendly paper, it should be omitted certain finishes. If you selected a format that provides enough space for the content? Are the flyers chosen neither too thin nor too thick? A paper was chosen to match the target group? If a matching rebate selected? Whether furnishing is used? Customize the finishes to the target group? Those who observe these basic rules in designing a promotional flyer, is not far away on the safe side and of a successful advertising campaign. I would like to mention that despite all the design rules of our own imagination there are no limits. Ultimately, the aim noticed a flyer and remains the viewer in mind. This goal can certainly be achieved by new and unusual ways.

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