3. Video starts with a wide shot of the café
where the featured talent is sitting at the
table with her laptop.
Then the camera will do a close up shot of the
featured talent on her laptop. Here, people
are seen smoking around her.
Next scene will show the featured talent in a
restaurant with her friend, talking to each
other.
Then she spills food on her scarf. The camera
will do a close up shot of the featured talent
wiping the spill, showing no worries in her
face.
The next scene is at the park, where the
featured talent is having a picnic with her 2
children.
She is then shown playing with her children.
Sweat can be seen coming from her head
and onto her scarf.
1. 2. 3.
4. 5. 6.
4. Next scene shows a close up shot of the
featured talent holding the COMFORT
ULTRA.
The featured talent is shown washing her
scarf in a bucket with the COMFORT ULTRA,
from her perspective.
Next scene is done using computer graphics.
It shows COMFORT ULTRA’s Encaps
technology being activated in the wash.
The Encaps capsules attaches to the fabric
where the maldour molecules are found,
removing them.
The next scene shows the celebrity talent
walking towards the camera, talking and
endorsing COMFORT ULTRA.
She is shown walking down a commercial
street.
7. 8. 9.
10. 11. 12.
5. The celebrity talent meets up with her
friends, the featured talent and 1 other at a
cafe, still speaking to the camera and her
friends about COMFORT ULTRA.
The celebrity talent joins her friends at the
table. Close up shot shows flower graphic will
radiate from her scarf. Her friends notices
how fresh her scarf smells.
The celebrity talent holds up the COMFORT
ULTRA towards the camera, showing her
approval for the product.
End frame shows the COMFORT ULTRA
product shot.
13. 14.
16.
15.
15. PROPOSED TALENTS I Featured Talent / Mother
Option 1
Mimi Haney
20 yrs I 168cm I 51kg
Option 2
Natrah
20 yrs I 172cm I 45kg
16. PROPOSED TALENTS I Extras (Pick 2)
Option 1
Hanna Aqeela
23 yrs I 163cm I 45kg
Option 2
Nazihah
24 yrs I 160cm I 42kg
Option 3
Yuslini
24 yrs I 163cm I 50kg
Option 4
Fatin Nur Artiqa
23 yrs I 153cm I 46kg
17. PROPOSED TALENTS I Child Extra I Boy
Option 1
Hycarl Daniel Carter
9 yrs I 130cm I 25kg
Option 2
Muntazar Ghufran
10 Yrs I 133cm I 36Kg
18. PROPOSED TALENTS I Child Extra I Girl
Option 2
Bella Halim
11 Yrs, 42Kg, 145Cm
Option 1
Nurul Atikah
14 yrs I 153cm I 35kg
19. ITEM FORMAT QTY STATUS
Comfort Ultra Blue Actual Packaging 10 Pending
Comfort Ultra Green Actual Packaging 10 Pending
Comfort Ultra Pink Actual Packaging 10 Pending
ITEM FORMAT STATUS
Comfort Ultra Blue Product Image - Ai File Pending
Comfort Ultra Green Product Image - Ai File Pending
Comfort Ultra Pink Product Image - Ai File Pending
Unilever Logo Logo – Ai File Pending
FOR SHOOT
FOR POST
20. Frame 1 - 6:
VO: Setiap hari, kita pasti terdedah kepada pelbagai persekitaraan, sisa kotoran dan keadaan.
Frame 7:
VO: Mujur ada COMFORT Ultra.
Frame 8:
VO: Pelembut cucian harian dengan Teknologi Pengkapsulan.
Frame 9 - 10:
VO: Mengandungi kapsul mikro yang meresap jauh ke dalam fabrik, menghapuskan molekul odor dan membebaskan....
Frame 11:
CelebrityVO: ...harumansegar...
Frame 12:
CelebrityVO: ...sepanjanghari.
Frame 13:
Action: They lambai tangan and the celeb have her seat with the 2 talents.
Frame 14:
CelebrityVO: (Sniff) Hmmm wangi...
Talent 1 VO: Lembut...
Talent 2 VO: Segar selalu...
Frame 15:
CelebrityVO: Mestilah COMFORT Ultra.
Frame 16:
CelebrityVO: COMFORT Ultra. Pelembut Pilihan Semua.
PROPOSED SCRIPT I Draft 01
