COM2128-Week_9_Lecture_Deck.pptx

RADIO & PODCAST
PRODUCTION (COM2128)
COM2128 – RADIO & PODCAST PRODUCTION

What is a Podcast?
An audio program created for distribution via the internet
• Audio files are most often played on portable MP3 players (i.e. iPods, smart phones,
etc.)
• Also played on a computer, either embedded onto a web page or downloaded to a
media player (iTunes, Windows Media Player, etc.)
• Audiences can download (iTunes) or stream (apps like Stitcher)
• Podcast can be affiliated with radio stations, print or online publications, and
companies/non-profits, or can stand on their own (Example: BFMRadio, Security
Commission Malaysia, HITZ, AisKacang Studio, etc.)

Examples of Podcasts (iTunes)

Examples of Podcasts (BFM Radio)

Examples of Podcasts (Hitz)

Examples of Podcasts (Security Commission
Malaysia)

Examples of Podcasts (Ais Kacang Delicious
Audio)

Podcasting Statistic
In the early years,
Americans under the age of
25 comprised the largest
fraction of podcast listeners.
Recently, however, the 25
to 54 year-olds have
become the largest
percentage of monthly
podcast listeners than any
other age group.

Portable devices such as
smartphones and
tablets have become
increasingly popular as
the podcasts listening
devices with almost two-
thirds people using them
in 2017.

Almost 40% people
listen to the entire
podcast, while 45%
listen to most of it.
That’s a staggering 85%
of people who listen to
the podcasts carefully.

What Makes a Good Podcast?
A combination of many elements, including:
• Personality
• Clear target audience
• Knowledge / Expertise
• Storytelling and Editing
• Production Quality
• Consistency (Frequency)

Equipment Requirements
Most BASIC Equipment Setup:
Microphone  Cable  Computer  Headphones/Speakers
If your podcast will only have one person speaking, the simplest option is to connect a USB
microphone directly into your computer.

Basic Setup: One-Man Podcast

Equipment: USB Microphones
Audio Technica 2020 Röde Podcaster

If you are recording multiple people talking, or want higher sensitivity than USB
microphones provide, you will need an audio interface to connect XLR microphones
into your computer.
Equipment: Audio Interface
Microphone  Cable  Audio Interface  Computer  Headphones/Speakers
An audio interface is a piece of external
hardware that expands the sonic capabilities
of a computer.

Audio Interfaces (with XLR connection):
Focus Rite Scarlet
M Audio M-Track
Mackie Onyx Blackjack

Recording Considerations
• The ‘deader’ the better. Avoid reflective or hard surfaces, such as windows or concrete
walls. If your space includes these surfaces, you will want to ‘deaden’ them with acoustic
foam, carpet, or blankets.
• Listen for ‘Noise’. Avoid fans, air conditioning units, or other appliances that generate
mechanical or electrical noise.

Podcast Publishing
• Podcast Service Providers (PSP)
• Include MP3 file hosting, basic website, web MP3 player, RSS Feed, reporting, smartphone apps
• Podbean (free / paid)
• Libsyn (paid)
• Hipcast
• SoundCloud
• Blog Service Providers
• Plugins allow you to incorporate podcast into your existing WordPress/Blogger blogs
• Self-Installation
• Purchase personal web hosting & domain address
• Create RSS feed via Feedburner or other alternatives

Podcast Channel Promotion
• iTunes
• Stitcher (App)
• Podcast Networks (E.g.: Ais Kacang Podcast Network, etc.)
• Social Media
– Facebook, Twitter, Google+
– Where is your audience online?
– Where are similar podcasts and blogs?
• Blogroll – link to other podcasters
• Self-Promotion
– Word of mouth/Paid Advertising: Google AdSense, Advertiser’s Network,
Facebook Ads, Twitter Ads, IG Ads, etc.

Podcast Channel Promotion (Audience Building)

Promote on iTunes & Spotify
RSS Feed Title
Podcast Channel Description
Cover Art
Keywords
Personal Branding
Encourage Listeners to leave Reviews and Ratings

Promote on Social Media
• Show Notes: Short Description about the Show with target keywords, podcast
title, cover art and CTA
• Shareable Sound Bites: Short sound clip (Teaser)
• Shareable Tweets: Graphics and Text to promote the show
• Shareable Short Videos: A short video clip as a teaser.
• Transcripts (Keywords): Search Engine Friendly Keywords (SEO)
• Photos of the Guests (Instagram, Facebook, Twitter)
• Leverage on Youtube, LinkedIn, Facebook, Instagram
• Optimize Podcast Details (Metadata)
• Personal Blog or Website
• Newsletters (to update existing followers on new episodes)

Search Engines love Keywords!
Google Keywords Tool will show you all the valuable information for your keywords

Podcast Channel Promotion: Podcast Catchers

Podcast Monetization Strategies
• Sponsorships
Referral: Commission based on Product Sales
Traditional: Via CPM (Cost-Per-Thousand Basis)
• A weekly show 1000 listeners (downloads) could generate USD43 per episode or
USD172 per/month.
• A weekly show 5000 listeners (downloads) could generate could up to USD860
per/month or over USD10,000 per/year.
• Sell your own Products or Services to your listeners.
• Sell your Guest’s Products or Services as an Affiliate.
• Listener’s Donation via Patreon.com, Paypal.com, etc.
Source: SideHustleNation.com

Tutorial activity
• Create a 15 second podcast teaser video for your podcast show by
using Canva. The design is up to your creativity.
• You are given 30 minutes to complete the task.
• Upload your video in Canvas discussion link.

COM2128-Week_9_Lecture_Deck.pptx

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