Learn how we solve business challenges in the retail industry and deliver a better customer experience through personalised engagements using Salesforce Marketing Cloud and MuleSoft.

1. September 2022
Wellington MuleSoft Meetup Group
CONNECTED CONSUMER EXPERIENCE THROUGH
MULESOFT AND SALESFORCE MARKETING
CLOUD
Please introduce yourself to the chat…

2. Fun fact about this event
This is the first ever combined Trailblazer
Salesforce Marketing Cloud Developers and MuleSoft Community Meetup Groups.
Together learn, share and mentor!!

3. Speakers
Mary Joy
Sabal,
Advisor
Solution
Architect at
DXC
Technology
Matt
Cameron,
Marketing
Cloud
Solution
Architect at
DXC
Technology
Nathan Blaga,
Associate
Marketing
Cloud
Developer at
DXC
Technology
https://www.linkedin.com/in/mary-joy-sabal/ https://www.linkedin.com/in/mattcameronme/ https://www.linkedin.com/in/nathan-blaga

4. 4
● Challenges faced by the retail sector
● What is Connected Consumer Experience
● Proposed Solution
● MuleSoft and Salesforce Marketing Cloud Overview
● Demo
● Conclusion
Agenda

5. ● Consumers are choosing multichannel
buying experiences.
● Customers expect a seamless experience.
● Unique or outstanding customer experience.
● Rapid changes in digital marketing, modern
businesses need to reach out to potential
customers via several different channels.
Challenges faced by Retail Sector

6. 6
What is a connected consumer experience?
“An organization knowing your preferences
across all channels and/or being able to provide
you with access to the information you need in a
timely manner”.

7. 7
Use Case – Shopping Cart Abandonment
Resource: https://fitsmallbusiness.com/shopping-cart-abandonment-statistics/

8. Proposed Solution

9. Delivering a connected service experience with
MuleSoft and Salesforce Marketing Cloud
9

10. 10
Proposed Solution – Business Process Flow

11. 11
Proposed Solution – Business Process Flow

12. 12
Proposed Solution – Components View

13. 13
Salesforce Marketing Cloud Components
Overview
SFMC Connector for MuleSoft Connector
• Purpose
• Alternative to Firing through API Call
• Location within MC
• How to configure Installed Package within MC
Business Units
• Purpose
• How to access them
• How to find the MID
Data Extensions
• What are they?
• Locations within MC
• Configuration
• Understanding the Schema
Journey Builder
• Purpose?
• Location within MC
• Configuration
Automation Studio
• Purpose
• Configuration
Content Builder
• Purpose
• Personalization

14. 14
Adopting an API-Led Connectivity Strategy
System
APIs
Process
APIs
Experience
APIs
Salesforce
Marketing
System API
Campaign
App
Experience
API
Campaign
Portal
Experience
API

15. 15
Modern businesses need a new approach
Composable building blocks let IT emerge as the business and
innovation partner

16. 16
Salesforce Marketing Cloud Connectors – Mule 4

17. Demo

18. 18
MuleSoft – Loading data to Data Extension

19. 19
SFMC – Journey Builder and Automation

20. 20
Personalised Email Notification

21. 21
Conclusion
 MuleSoft connector is easy to use and can address a range of capabilities offered by the
Marketing Cloud API.
 The integration of MuleSoft with SFMC can only revolutionize and bring about a positive
change to the digital marketing world.
 Enable targeted campaigning, that would lead to increased and effective sales and
revenues.

22. Feel free to reach
out!
Mary Joy
Sabal,
Advisor
Solution
Architect at
DXC
Technology
Matt
Cameron,
Marketing
Cloud
Solution
Architect at
DXC
Technology
Nathan Blaga,
Associate
Marketing
Cloud
Developer at
DXC
Technology
https://www.linkedin.com/in/mary-joy-sabal/ https://www.linkedin.com/in/mattcameronme/ https://www.linkedin.com/in/nathan-blaga