2014 february report valentine's day report

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2014 february report valentine's day report

  1. 1. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
  2. 2. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th APPLICATION DETAILS • Fans must like our page if they want to send an e- card • Receivers must also like our Facebook age if they want to open the e-card
  3. 3. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th TYPES OF CARDS 12 3
  4. 4. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
  5. 5. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th ARTICLE ON NEWSLETTER Most clicks on “Watch the video” = 21.1%
  6. 6. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th ARTICLE ON NEWSLETTER Focus on results: • 67.67% of delivery • 11.42% of click to open rate
  7. 7. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th ARTICLES ON WEBSITE • The 20 Most Romantic Spots in France Posted on February 15 109 Page views 84 Clicks • Saint Amour: the most romantic Grand Cru Posted on February 14 7 Page views 9 clicks
  8. 8. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th INTRODUCTION OF A NEW PARTNER • A Taste of Burgundy and Provence Posted on February 18 34 Page views 28 clicks
  9. 9. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
  10. 10. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th FACEBOOK RESULTS Dedicated posts • 2/12 : Facebook post number 1 2,586 impressions 65 likes 1 share • 2/13: Facebook post number 2 6,040 impressions 183 likes 3 comments 35 shares
  11. 11. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th Related Posts • Feb 14: Martinique Getaways 1,227 impressions 60 likes 1 comment 1 share 20 clicks on Martinique website •Feb 15: St Amour wine post 3,132 impressions 103 likes 2 comments 11 shares
  12. 12. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
  13. 13. GENERAL RESULTS • 903 Views • + 47 likes on Facebook page • 100 interactions VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
  14. 14. APP VIEWS 903 views: • Most active day: 2/14 – Valentine’s Day 396 views  43.85% of total views • Average of 129 views per day VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
  15. 15. 100 Interactions INTERACTION= 1 GIFT OR 1 SHARE - 95% of gifts - 5% of shares • Most active day: 2/14 – Valentine’s Day 53 interactions  53% of total interactions • Average of more than 14 interactions / day WIDGET INTERACTIONS VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
  16. 16. 5 e-cards: • “Je t’aime”: 27 times = 28% • “You+Me=Us”: 25 times = 27% • “Friends Forever”: 24 times = 26% WIDGET DETAILS PER CARD VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

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