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LTCMedia and Branding
- 2. Three Areas I focus on three areas in my business: Web Design Graphic Design Book Publishing Started Lightning Tree Creative Media in 2007 but have been in this business many years.
- 3. 5 Aspects of Branding What makes you you? What differentiates you? What do you promise? What words do you use? What do they say about you? What words do other people use about you? Visual identity? Shapes, corners, boxes, circles, lines That is your brand.
- 4. Branding Cows 4 Branding differentiates products and services. The practice started in the 16th century branding cows so neighbors knew whose cow was whose.
- 5. Family Traits Everything you are and do is your brand. Your logo, website, email signature, business card. It is like having blue eyes and blonde hair being a family trait.
- 6. Branding Starts with Visual Identity 6 Visual identity includes color, form and shape that makes symbolic meanings that can’t be conveyed through just words. This includes • Logos • Websites • Business Cards
- 7. Visual Identity 7 Visual identity extends to • Social Media posts and banners • Book covers • Photos, Posters • Handouts, brochures, booklets • Advertising & Communications • Car wraps • Product Packaging & Design If your business involves any of the above, you should probably start establishing your visual identity right away.
- 8. Which would you choose?
- 9. 9 • 93% OF PURCHASING JUDGMENTS ARE MADE ON VISUAL PERCEPTIONS • 84.7% OF CONSUMERS CITE COLOR AS THEIR MAIN REASON FOR BUYING A PARTICULAR PRODUCT • 80% THINK COLOR INCREASES BRAND RECOGNITION
- 10. Colors 10
- 11. Color choices 11
- 12. Colors 12
- 13. Colors 13
- 15. In our internet obsessed world, if you want to network your brand to others, having a website is 100% necessary. Brand Headquarters
- 16. 16
- 18. 18
- 19. When you have a website, you can: •Showcase your products and services •Present your brand's identity •Attract new customers via social media and advertising •Detail the history of your business •Create a blog to present your ideas or attract new customers •Update existing customers on new products and services •WORDPRESS vs WIX OR SQUARESPACE Brand Headquarters
- 22. Good Referrals • New start-ups • Companies needing marketing products • Restaurants needing a good website • Chiropractic offices with a generic website • Authors who want to publish and market their book
- 23. We’d love to talk about your next project and how we can help! Keren – 303.550.8657 Keren@LTCMedia.com
Editor's Notes
- I’m Keren with Lightning Tree Creative Media. We bring creative ideas to life.
- At Lightning Tree Creative Media, we bring all kinds of creative ideas to life. Ideas that are communicated through print, through books, and through online media. And I love what I do! Thank you!