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Things You Need To Know About LTC Media
- 2. …... My Chief Advisor For 35 years Michael has been my chief advisor, pillar of support, and best friend! I would not be who I am today except for him.
- 3. My Perfect Day My Perfect Day: • Working from home • Meaningful relationships • Doing something different every day • Being challenged creatively and • Getting to work with some really cool people
- 4. Motorcycle trip through American Indian Reservations Naming Lightning Tree
- 6. Naming Lightning Tree Lightning is unpredictable, spontaneous, illuminating and some other things . Tree is a safe and nurturing place.
- 7. Business Partner My business partner is our daughter Abby Gerber and we’ve been working together for 15 years.
- 9. 9 Uganda
- 10. 10 Uganda
- 11. Motorcycling
- 13. Our Family
- 14. Book Publishing
- 15. Book Publishing
- 16. Book Publishing
- 17. Book Publishing
- 18. Branding
- 19. 19 Branding
- 20. Branding
- 21. Branding 21
- 22. Lightning Tree Creative Media Bringing Creative Ideas to Life! Logos
- 27. Web Design
- 28. Lightning Tree Creative Media Web Design
- 29. Lightning Tree Creative Media Web Design
- 30. Lightning Tree Creative Media Marketing Material
- 31. Lightning Tree Creative Media Marketing Material
- 34. We’d love to talk about your next project and how we can help! Keren – 303.550.8657 Keren@LTCMedia.com
Editor's Notes
- I’m Keren with Lightning Tree Creative Media. We bring creative ideas to life.
- For 35 years Michael has been my chief advisor, pillar of support, and best friend! I would not be who I am today except for him. During a personal crisis one time, Michael encouraged me to write down what I wanted my perfect day to look like.
- My Perfect Day involved: Working from home with a flexible schedule Meaningful relationships Doing something different every day Being challenged creatively and Getting to work on some really fun projects with really cool people It was only a few months later that I realized I was actually living my perfect day. I encourage you to write out yours and see where it takes you!
- Michael and I love exploring, especially on our motorcycles. One Father’s Day weekend we rode through several Native American Reservations in Utah
- As we rode, Michael was thinking about what he could give his family for Father’s Day. He came up with Native American names for each of us. Mine was Lightning Tree.
- The lightning part had to do with being unpredictable, spontaneous, illuminating. The tree part had to do with being safe and nurturing. That pretty much summed me up, and is why I named my company Lightning Tree Creative Media.
- My education is in Marketing and Communication and I’ve had training in all the Adobe Creative Suite products. My part-time business partner is our daughter Abby Gerber and we’ve been working together for 15 years. She works full time for RE Construction running the graphics department for 5 of their offices.
- Michael and I and our kids were foster parents to 26 teenagers over a 9-year period. Most of them had drug issues and came to us from juvenile detention centers. These two, Darrin on the left and Russell on the right had developmental disabilities and lived with us the longest. Derek always played a major role in their lives.
- We also lived in Uganda for some months with my brother and his family. He and his wife have adopted 24 children from Ukraine and Uganda. The boys especially enjoyed time building a derby box car with Michael. They used scraps of wood and metal from the slums.
- We had a lot of family time while we were there including mentoring and tutoring the kids, drum circles, story time, and movie nights with a lot of popcorn.
- One of the things Michael and I love to do most is ride our BMW motorcycles. We’ve ridden coast to coast and from the border of Mexico to the Ice glaciers in Canada. We have made some really close friends in this group and often go motorcycle camping with them and pack everything we need on the back of our bikes.
- We have had quite a few adventures on motorcycles including getting our Iron Butt Certification, which is riding 1000 miles in 24 hours. And this ride had only 40 miles of freeway, the rest were Colorado backroads. The other picture is me making a water crossing with a little too much speed! I had never crossed that much water before and didn’t want to go too slow and get washed down the slope, so I sped up and ended up wiping out on the other side!
- We have two children and 3 grandchildren and one on the way. Abby and her husband have little Sydney who just turned 1 and they are expecting their 2nd child in November. Derek and Amber have 2, Addison and Ethan who are 4 and 2 years old. And…we’re carrying on the family tradition of wheeled vehicles!
- My career started with book publishing at a time when typesetting and blue lines were the standard. I have published over 100 books for various authors. I can take a book from a rough manuscript through the entire process of editing, layout, cover design, printing, and marketing.
- I fell in love with graphic design years ago when I saw how cool a well-designed piece can be and how much can be communicated through design. I especially enjoy the overall result that typography, images and colors can give to good content. This book called “Free to Create” was a hard-back coffee table book of an artist’s work and was one of my favorite projects.
- I’ve published for many different types of authors including a book about the Coptic Orthodox Church, a book called Drama, Drinks & Double Faults about tennis, a text book for a college professor, a fairy tale, and a number of biographies.
- This is a book I did for the BMW Motorcycle Owners of America International Rally.
- Logo design is one of my favorite things to do. A logo design starts out with a conversation to find out what the client is looking for. Questions like:
- What colors do you like? What types of images do you have in mind? Do you like a round shape, an oblong, or no borders at all?
- What types of fonts do you like? How will the logo be used – online, in print, on t-shirts? Once I have a visual idea, I design several different versions of the logo and present them to the client.
- The client then chooses one design or some of the different elements of each design and we then work with that design, tweaking it until it is just right. A logo generally runs between $350 and $400 and the clients receives all the original artwork along with every file type they would need.
- About 9 years ago I started doing T-shirt designs for the BMW Motorcycle Club of Colorado that we ride with.
- These logos are used online, in print, and on T-shirts so they have to do a number of jobs. They are part of the brand strategy of the organization.
- The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should integrate your logo--communicate your brand. Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages.
- Consistent, strategic branding gives value to your company's products or services. The first steps to branding are…
- 1. Get a great logo. 2. Integrate that logo everywhere. It extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything. 3. Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel on everything. You don't need to be fancy, just consistent.
- Branding especially needs to be integrated into websites, which is my real passion. I’ve worked in HTML, PHP, JavaScript programming languages and am currently managing about 75 websites for clients. Although traditional HTML sites are great…
- I have been pretty much doing WordPress sites lately. I like the flexibility they provide and I like my clients to have access to their own sites to update information and be able to post blogs about something. Registration and payment functionality is also easier on WordPress and my clients can log into their own site and download XL spreadsheets of all the data for a specific event.
- A website is one of the most important aspects of a business even if you don’t actually sell on line. The first place someone looks when they are considering doing business with you is your online presence. Like I mentioned, it doesn’t have to be fancy or expensive, but it does need to have good content, make sense navigating through the pages, and communicate your core message well.
- For some businesses, marketing materials such as brochures, advertisements, postcards, and flyers can be very useful tools.
- This is a series of 6’ banners that I created for a church in DTC.
- But the most important marketing tool is your business card. Dr. Misner, in his book “Givers Gain” states that “the business card is typically the smallest, most portable, most attention-getting, most collectible, and often most cost-effective of all a business person’s promotional materials.” p. 71
- A business card communicates the most important information about your business and presents your brand to the public.
- At Lightning Tree Creative Media, we bring all kinds of creative ideas to life. Ideas that are communicated through print, through books, and through online media. And I love what I do! Thank you!