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Remon Geyser Festival NewMR 2017

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Remon Geyser, co-founder of Delvv.io in South Africa, discusses being a start up in his region.
This webinar session in the Atlantic Monday part of the Festival of NewMR includes three market research start ups from different countries with presenters sharing experiences and tips, with a panel discussion moderated by Ray Poynter.

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Remon Geyser Festival NewMR 2017

  1. 1. Being a Start Up in South Africa Remon Geyser, delvv.io Festival of #NewMR 2017 Being a Start Up in South Africa Remon Geyser Co-founder
  2. 2. Being a Start Up in South Africa Remon Geyser, delvv.io Festival of #NewMR 2017
  3. 3. Being a Start Up in South Africa Remon Geyser, delvv.io Festival of #NewMR 2017
  4. 4. Being a Start Up in South Africa Remon Geyser, delvv.io Festival of #NewMR 2017 Who am I… professionally? •  I worked for Firefly MB, and then Millward Brown on quant brand tracking for Unilever •  I wanted to do and be more – so joined a Start Up •  That Start Up didn’t work out, so then decided to start my own (I mean, why not?...) •  Academically I’m a PhD candidate (silly me) •  A true qually at heart - Nice to “e-meet you”, lets chat aRerwards J
  5. 5. Being a Start Up in South Africa Remon Geyser, delvv.io Festival of #NewMR 2017 Who is delvv.io? •  We are a qualitaTve research Start Up, that enables brands to crowdsource feedback on their markeTng assets anywhere in the world, by tapping into local markeTng, adverTsing and creaTve professionals. •  Started March 2016 •  Our niche: creaTve tesTng in development •  Clients include: Unilever, Barclays, Pernod Ricard, GSK, BAT, Millward Brown, TNS, Saatchi&Saatchi.
  6. 6. Being a Start Up in South Africa Remon Geyser, delvv.io Festival of #NewMR 2017 Challenges in South Africa
  7. 7. Being a Start Up in South Africa Remon Geyser, delvv.io Festival of #NewMR 2017 Challenges in South Africa
  8. 8. Being a Start Up in South Africa Remon Geyser, delvv.io Festival of #NewMR 2017 Challenges in South Africa
  9. 9. Being a Start Up in South Africa Remon Geyser, delvv.io Festival of #NewMR 2017 OpportuniCes in South Africa
  10. 10. Being a Start Up in South Africa Remon Geyser, delvv.io Festival of #NewMR 2017 OpportuniCes in South Africa
  11. 11. Being a Start Up in South Africa Remon Geyser, delvv.io Festival of #NewMR 2017 OpportuniCes in South Africa
  12. 12. Being a Start Up in South Africa Remon Geyser, delvv.io Festival of #NewMR 2017 Client Challenges in South Africa •  Despite Millward Brown showing 58% of local campaigns ($384mil) are failing – global brands are STILL launching global creaTve and not uTlising opportuniTes to localise •  Like the markeTng departments, a lot of global brands have centralised research departments - which restrict the local researcher’s ability to uTlise innovaTve Start Ups (like us J)
  13. 13. Being a Start Up in South Africa Remon Geyser, delvv.io Festival of #NewMR 2017 Thank You! delvv.io remon@delvv.io @remongeyser

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