Presented by Geoffrey Colon of Microsoft.
In memoriam of Alvin Toffler, author of the book Future Shock (1971).
What is the scarcest resource in business? Is it ideas? The war for talent?
Or is it the battle for attention?
In this presentation learn from the author of Disruptive Marketing why brands need to be more immersive and act as curators of culture rather than customer heroes.
A.I.D.A. used to mean Attention, Interest, Decision, Action but it now means Attention, Insights, Distribution, Audience.
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