Leveraging on the scaling up framework developed by Verne Harnish. Learn how you can multiply your profits and scale your business. You can also search for Growth Catalyst in YT for a more detailed explanation.

1. How to Multiply
Your Profits and
Scale Your
Business

2. WHO?
VERNE HARNISH

3. WHO?
JEREMY HAN

4. How to Multiply Your
Profits and Scale
Your Business
• Why some companies grow and why some
companies don’t?
• Is It About Hard work, Luck or Brains?

5. How to Multiply
Your Profits and
Scale Your Business
https://commons.wikimedia.org/wiki/Medicine#/media/File:Hospital_room_ubt.jpeg

6. How to Multiply
Your Profits and
Scale Your Business
Do you have a growth system?

7. How to Multiply
Your Profits and
Scale Your Business
What Do You Think Will Happen If
You Do Not Have a Growth
System?

8. How to Multiply
Your Profits and
Scale Your Business
PROFIT MULTIPLICATION SYSTEM

9. How to Multiply
Your Profits and
Scale Your Business
PROFIT IS:
STEP 1: Leads x Conversion % = Sales
STEP 2: Revenue x Profit Margin % =
Profit

10. How to Multiply
Your Profits and
Scale Your Business
STEP 1: Leads x Conversion % = Sales

11. How to Multiply
Your Profits and
Scale Your Business
• How to generate more leads?
• How to convert these leads to sales?

12. How to generate
more leads

13. How to generate
more leads
• A Brand Promise reduces the customers’ risk
of doing business with you
• It makes you stand out
• A promise that tackles your customers need
and fears

14. How to generate
more leads
https://en.wikipedia.org/wiki/Southwest_Airlines#/media/File:Southwest_Airlines_-_Boeing_737-7BD_(N7744A)_-
_Quintin_Soloviev.jpg

15. How to generate
more leads
• Low Fares
• Lots of Fun
• Lots of Flights

16. How to generate
more leads
https://www.thetravel.com/southwest-airlines-20-things-thatll-surprise-every-traveler/

17. How to convert
these leads to
sales?

18. How to convert
these leads to
sales?
/
WHY
HOW
WHAT
The Golden Circle by
Simon Sinek

19. How to Multiply
Your Profits and
Scale Your Business
STEP 2: Revenue x Profit Margin % =
Profit

20. How to Multiply
Your Profits and
Scale Your Business
• What does price mean?
• Is it the same as value?
• What does a discount mean?

21. How to Multiply
Your Profits and
Scale Your Business
By Ravitave - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=63643614

22. How to Multiply
Your Profits and
Scale Your Business
By Nepenthes - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=5623273

23. How to Multiply
Your Profits and
Scale Your Business
• Communicate Value vs Communicate
Price
• Do you have a strategy that
communicates value, rather focus on
price
• Value is pegged to the customers’ level of
pain you are solving for him

24. How to Multiply
Your Profits and
Scale Your Business
• Do you have a strong brand promise that will
attract potential customers because they find
your products or services aligned to their
needs?

25. How to Multiply
Your Profits and
Scale Your Business
• To convert these leads to sales, you need to
convey not just ‘the what’ that you are selling
them, but also ‘the why’, so you have a more
compelling pitch.

26. How to Multiply
Your Profits and
Scale Your Business
• Lastly, to close the deal with a price that is
favourable to you, that gives you maximum
profits. Communicate value, rather than
price.

27. How to Multiply
Your Profits and
Scale Your Business
 Do you have a growth system?
Can you articulate what are your customers top 3 pain
points they want you/your industry to solve?
Do you have a ‘promise’ that is clear how you deal with
their pain points?
Do you have a compelling story to sell?
Do you communicate value, or are you communicating
price?

28. How to Multiply
Your Profits and
Scale Your Business

29. WHO?
JEREMY HAN

30. WHERE?

31. Find us at www.growthcatalyst.com.sg OR
email us at grow@growthcatalyst.com.sg
NAME
+65 6274 0105 grow@growthcatalyst.com.sg
www.growthcatalyst.com.sg
115 Eunos Avenue 3 #05-04 Singapore 409839
www.growthcatalyst.com.sg
CONTACT US