The Power of Social Media for Your Brand (Intro)
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Introductory overview presentation on social media, presented to the Cookware Manufacturers Association, 4/16/2010
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The Power of Social Media for Your Brand (Intro)
- 1. The Power of Social Media for Your Brand
- 2. New to social media?
- 3. The More Things Change…
- 4. The More They Stay the Same
- 6. The SOCIAL in Social Media
- 7. People Are Talking Photo by Chen, Flickr
- 8. Are You Listening? Photo by NiclasLindh, Flickr
- 10. Of consumers participating in social media, those exposed to a brand’s influenced social media spent 20% more time online compared with those exposed only to social media relevant to a brand’s category. -GroupM Search and comScore, Inc. http://www.scribd.com/doc/20703026/The-Influenced-Social-Media-Search-and-the-Interplay-of-Consideration-and-Consumption
- 11. Feedback Loop
- 12. Company Benefits New influentials Build Relationships Earned media Gain customer and market insights Google friendly
- 14. Boring Company?
- 15. Blendtec’s “Will It Blend” - http://www.youtube.com/watch?v=l69Vi5IDc0g
- 16. Getting Started
- 17. Avoid “Shiny Object Syndrome”
- 18. Strategy
- 20. Social Media Outposts No more static Web site-only approach Create a collection of Outposts, with one serving as Home Base Outposts build on each other
- 23. What to Say? Share links Amplify others Give tips Be a resource Show expertise
- 24. Ask Questions
- 25. A Word About Ethics Astroturfing Misrepresentation Intellectual Property Pay-per-Post Sponsored posts
- 27. From Connie Bensen, Community Strategist, http://www.slideshare.net/conniebensen/twitter-for-lead-gen - Slide 2 (used with permission) )
- 28. Source: Bert Dumars - http://bit.ly/d2lagH
- 29. Kellye Crane E-mail: kellye@cranecom.com Twitter: KellyeCrane Blog: Solo PR Pro Web site: www.cranecom.com Today’s slides: http://www.slideshare.net/KellyeCrane
Editor's Notes
- Social media statistics video:http://www.youtube.com/watch#!v=sIFYPQjYhv8&feature=related
- It’s about people and connections – just in new formats.
- Listening is just as important as talking
- Policy examples – use for inspiration
- http://www.flickr.com/photos/57794886@N00/2490219129/
- Getting going sometimes feels slow, as you work to build relationships and community
- Try not to chase every new technology that comes along.
- Strategy drives all corporate communicationsWhat are the objectives?How can the company achieve its objectives?Which tools will best address those needs?Does social media fit into the plan?
- Tool to help you profile your consumers: http://www.forrester.com/Groundswell/profile_tool.html
- Respond…QuicklyAuthoritativelyTruthfullyStrategicallyAuthentically
- Example ROI case study