1. Hello, I’m Kelly Long
creative marketer
with a can do attitude
and Wizard of Oz
lover.
2. As an enthusiastic freelance marketing consultant, I love to offer
‘no-nonsense’ marketing consultancy, aiming to help my clients
implement effective marketing campaigns that work.
3. I have gained over ten years’ practical marketing experience
and the proud owner of an IDM Diploma in Direct and Digital
Marketing. With my considerable practical experience across
a wide variety of industries, including dentistry, luminaries,
pet products and the beauty industry I have developed a
number of skills, in areas such as: event management,
branding, on and offline marketing, and business-to-business
liaison.
6. Freelance marketing…
Know what you need to do but can’t find
the time to do it?
Leave it to me! I can manage these projects
for you, within your budget and timescale.
Hiring a part-time freelance Marketing
Manager gives you more flexibility than hiring
a full-time member of staff.
Strategic planning…
Know where you’d like your business to be, but don’t know how to get there?
I can help you define a plan of action designed to achieve your short term goals and
long term vision.
7. Social Media…
Want to engage with your consumers
and encourage great feedback?
• Social Media allows you to directly
interact with your customers and future
customers
• It adds a personal touch and allows you
to showcase your brand’s voice and
personality
• Gives you a wider audience. Not just
your fans, but your fans friends and
your fans friends friends!
• Gain valuable insights. Understand
what your customers like and what they
don’t like. Not just about your product or
brand but maybe they like a product or
brand that would complement your
brand. Maybe you could collaborate
with this said brand?
Direct Marketing…
Want to contact specific customers or
consumers directly?
Direct Marketing can help you to gain new
business, communicate to your loyal
customers or increase the awareness of
your business, product or service.
Whether it’s a re-activation campaign or to
win new business I have plenty of creative
ideas.
8. Content Marketing…
Content marketing is how businesses and brands
engage with their customers. Simply, content
marketing means creating and sharing valuable
content, whether that’s in a blog, newsletter, video
or tweet with your audience.
It is not a direct selling tool but a way to build and
engage your audience. By sharing valuable
information and engaging with your audience on
topics that meet their interests you increase your
audience reach. The beauty of content marketing is
that it’s share-able, and share-able content can be
shared over and over again, commented on
multiple times. The customer is in charge of how
far you increase your reach, the customer is who
helps spread your message to a wider audience.
Keep it relevant, interesting and targeted!
I can also…
• Create brand guidelines
• Create, write and send your
email campaigns
• Manage the content within your
website
• Improve your marketing
material
• Conduct market research
• Event management
• Copywriting
10. Logo design & corporate Image…
Your logo makes you recognisable
and distinguishable from others.
Having a consistent look across all
marketing literature and consumer
communication is vital to building
a consistent corporate image. I
work with professional designers
who can help make this happen.
11. Web Design…
Your website is your shop or shop window. It is where you can sell
directly to your consumer or persuade them to contact you, trial your
service or product or visit you. Your website needs to portray the
correct brand image, communicate. the right motivating messages
and function without fault! I have experts who can design and build
your website and make it SEO (Search Engine Optimisation)
friendly.
12. Photography…
A picture is worth a thousand words. Stunning photography is vital
to grab attention and build your brand image. Great quality
photography that captures the essence of your brand or business
can be used: on your website, for print advertising, PR purposes,
social media channels, marketing material, exhibitions and online.
With the rise in visual social media platforms
such as Instagram and Pinterest, it really
is worth investing in good photography.
13. Print…
The way marketing material looks plays a vital part in how a
brand is perceived. A unique and dramatic looking invitation
will get the attention of those who receive them. This is
especially important if it is an invitation for a charity
fundraiser.
Attractive printing products always grab attention,
and this is particularly the case with flyers/leaflets
and business cards. Cards printed on quality
paper make a good first impression on those
who receive them. A quality printed
flyer will help attract customers, and
along with my printing partner we
can advise on all aspects of
printing to get the best possible
finish at the best
possible price.
14. Public Relations…
Want high numbers of people to know about
your product or service?
Work with the media so they shout on your behalf! Building
relationships with media owners requires time and
persistence. The right story told at the right time in the right
way can bring powerful and valuable attention to your
business. I can help you find the right PR experts who can
ensure your product or service is being seen and help
guide you in writing that all important first
press release.
15. Get in touch if you need…
• Ongoing marketing support
• Direction and fresh ideas to
generate new business
• Expert advice and execution
for a particular project
• Additional marketing resource
during a busy period
• To free up management time
• An extra pair of hands
