1. [IN]CITY 2014 URBAN ANALYTIQUE05TELEGRAPH & DURANT H. FERNANDO BURGA PHD, NICOLA SZIBBO, LEAH STOCKSTROM
CAMILLA BRETTHAUER, PREMA KRISHNAN, SAM LEVISON
LEILANI MAIN, DANIEL REARDONTELEGRAPH & DURANT
SATHER GATE AND TELEGRAPH
TELEGRAPH & DURANT
TELEGRAPH & BANCROFT
BERKELEY’S SOUTHSIDE
1
TELEGRAPH
DANA
ELLSWORTH
FULTON
SHATTUCK
BOWDITCH
COLLEGE
PROSPECT
PIEDMONT
FINA
BENVENUE
HILLGRASS
REGENT
WARRING
BANCROFT
DURANT
CHANNING
HASTE
DWIGHT
4
1 2
3
4
4
5
5
A
B
AB
Sather Gate was built to mark the
southern edge of the University in 1911.
Beyond, Telegraph Avenue filled with
apartments, hotels, and shops after the
1906 San Francisco earthquake.
GROWING CAMPUS, SHRINKING SPEECH2
After World War II, UC Berkeley grew rapidly. The university
acquired land in the Southside, and anti-Communist
sentiment caused administrators to require loyalty oaths from
faculty and to restrict political speech on campus. When
Sproul Plaza was created out of a previously public stretch of
Telegraph in 1962, the Free Speech Movement arose to
demand students’ right to protest in the space.
BATTLE FOR A PARK3
Conflict over University land acquisition came to a
head when administators proposed to turn a piece of
land condemned by eminent domain into a parking
lot and playing fields in 1969. Protestors occupied
the property and created a “People’s Park.” When the
police were sent to cordon off the park, protests
erupted on Telegraph and a student was killed,
prompting mass resistance.
SIGNS OF DECAY4
Changing times took their toll on bohemian
Telegraph. After the Berkeley Inn, a relic of
turn-of-the-century opulence, burned in 1990
and was demolished, and its corner of
Telegraph and Haste has stood empty for over
20 years. The famous Cody’s Books, which
sheltered protestors from the police in better
times, closed in 2006.
THE UNIVERSITY EXPANDS5
The University continues to intensify its
presence in the Southside. In the mid-2000s,
the Underhill projects added a playing field
as well as new housing and parking, and the
new Maximino Martinez Commons added a
large apartment-style dorm just across the
street from People’s Park.
The corner of Telegraph and
Durant lies at the heart of the
Southside - a formerly opulent
neighborhood that UC Berkeley
made into its backyard, and
also a center of student and
radical resistance.

2. CAMILLA BRETTHAUER, PREMA KRISHNAN, SAM LEVISON
LEILANI MAIN, DANIEL REARDONTRANSPORTATION
Multi-Modal Use and Prioritization on the
Telegraph Avenue Commercial Corridor
[IN]CITY 2014 URBAN ANALYTIQUE05TELEGRAPH & DURANT H. FERNANDO BURGA PHD, NICOLA SZIBBO, LEAH STOCKSTROM
MultiModalUseandContext
SensitiveStreetDesignonthe
TelegraphCommercialCorridor
willbecomeincreasingly
importantastheSouthside
continuestogrow.Meetingthe
safetyneedsof pedestriansand
bicyclistswillbecomeincreasingly
difficultamidstgrowingdemand
forparkingifnoteffectively
managed.
Context-Sensitive Street Design is “a custom-tailored
approach to street design that takes neighborhood
context into account. Such design recognizes that
once a high-speed or major arterial enters a
community, a neighborhood, or a special, walkable
district, it needs to transition into a more hu-
man-scaled design that obligates cars to drive in a
slower, safer, more courteous and aware manner.
Other
Motorcycle
Rideshare
Bicycle
Walk
Public Transit
Drive Alone
Approximately 85% of Berkeley students
use the AC Transit Class pass each
semester as of October 2002. They pay a
nominal amount as part of their student
fees and receive unlimited rides on AC
Transit busses.
17,000
Estimated number of
Students, Staff, and Faculty who
walk to campus every day.
2,000
Number of Pedestrians per hour
who walk on Telegraph between
the University and Parker Street
Class 2 Bike Lane
Class 2.5 Bike Lane
“An appropriate transportation strategy is critical
to the economic vitality of local businesses, the op-
erational success of area institutions, the quality of
life of residents and surrounding neighbors, and
the ease of access for travelers to the Southside.”
- City of Berkeley-Southside Plan, 2009
WALKING RIDING BIKINGContext Sensitive Street Design Promoting the Goals of the UC Berkeley
Long Range Devleopment Plan
Making Public Transportation
Affordable and Accessible
152 131 71 61BANCROFT
DURANT
CHANNING
HASTE
DWIGHT
TELEGRAPH
DANA
BOWDITCH
ELLSWORTH
COLLEGE
Peak Hour Bicycle Entrance
From Southside to UC Berkeley Campus
Major Soutside Bus Routes
to and from South Berkeley and Oakland
DRIVINGAccomodating Those From Out of Town
As part of UC Berkeley’s 2020 Long Range
Development Plan, the campus will expand student
housing in a 1-mile radius around campus. Bicycling
is a preferred mode for those who live more than .5
miles from their destination, and is thus becoming an
increasingly popular transportation mode.
BANCROFT
DURANT
CHANNING
HASTE
DWIGHT
DANA
BOWDITCH
ELLSWORTH
COLLEGE
East-bound Only
West-bound OnlyNorth-bound Only
South-bound Only
Two Way Traffic
PARKING
TELEGRAPH
“ Southside is not only a destination, but a travel route to other points in the Berkeley area. Southside
streets, particularly the Bancroft/Durant and Haste/Dwight pairs, serve as major east-west routes
through Berkeley . . . Moreover, two major north-south streets serving North Oakland and Southeast
Berkeley, Telegraph Avenue and College Avenue, end at the UC campus, forcing through traffic onto
east-west streets in the Southside.” These traffic patterns are exacerbated by the prominance of
one-way streets, which assist in flow but also can contribute to speeding and reckless driving activities.
(Southside Plan, 2011)
10,000 Number of spaces expected to be needed
by 2020 to accomodate campus and
community growth
7,400
Number of University vehicle
parking spaces on the central
campus and at its perimeter
(1,800 in the Southside)
3,500
Number of Parking Spaces in the Southside
(University and City-owned)
TRAFFIC FLOW THE “RIGHT KIND” OF PARKING
2hrs
The 2001 Southside/Downtown Transportation Demand
Management Study found that “75% of commute trips to
the Southside and Downtown are generated by employees
living within five miles and that there is great potential to
increase the share of trips made by transit, bicycle, and
walking”
Bike Boulevard
CHANNING
Student Transportation Modes
4,200
Number of bicyclists
who commute to
campus each day
500
Expected number of
bicycle commuter
increase by 2020
AC Transit 51B Line
51B
51B
51B
1
1
1
1
1
1
1
1R
1R
1R
1R 51B 51B 51B
51B
AC Transit 1 Line
AC Transit 1R Line
BANCROFT
DURANT
CHANNING
HASTE
DWIGHT
TELEGRAPH
DANA
BOWDITCH
ELLSWORTH
COLLEGE
4497
3157
1019
781
Peak Hour Pedestrian Volumes
Source: Southside TDM Study, (2003)
1572
BANCROFT
DURANT
CHANNING
HASTE
DWIGHT
TELEGRAPH
DANA
BOWDITCH
ELLSWORTH
COLLEGE
27,000
The City orients its parking to
short-term and neighborhood
resident-oriented uses. This is
because commuters (who would
be all-day parkers) generally have
more practical choices of non-
automotive modes than do
shoppers and short-term visitors.

3. [IN]CITY 2014 URBAN ANALYTIQUE05TELEGRAPH & DURANT
30%
Southside consists of 28 city
blocks. That is 2.5% of Berkeley.
30% of the Southside is
owned by UCB.
9,000 students live in Southside. UCB is exempt from following local
zoning conditions but still follows
CEQA codes.
TELEGRAPH
DANA
ELLSWORTH
FULTON
SHATTUCK
BOWDICH
COLLEGE
PROSPECT
PIEDMONT
FINA
BENVENUE
HILLGRASS
REGENT
WARRING
BANCROFT
DURANT
CHANNING
HASTE
DWIGHT
SUBAREAS LAND USE SUBAREAS IN THE SOUTHSIDE
SOUTHSIDE
POPULATION
BERKELEY
11,000 177,843
21.7 34.5
5,350 65,419
2.06 2.66
7,756 18,278
630 7,953
8,255 18,038
MEAN AGE
TOTAL HOUSEHOLDS
AVG. HOUSEHOLD SIZE
NON-FAMILY HOUSEHOLDS
VACANT HOUSEHOLDS
RENTAL OCCUPIED UNIT
RENTEROCCUPIEDUNITS
BERKELEYSOUTHSIDE
OWNEROCCUPIEDUNITS
BERKELEYSOUTHSIDE
HOUSING STATISTICS
There are three providers of housing in the Southside: the University, University-affiliated non-profits, and the
private sector. The housing stock in the Southside includes many building ages and types, including pre-WW II
wood frame housing, pre-WW II apartment buildings, and post-war apartment buildings
COMMUNITY CHARACTER DESIGN
As with much of the Southside, “eclectic, diverse, and rich in style and detail” are appropriate words to describe
the architectural character of the Residential Subareas.
57% housing
12% retail
5.5% offices
10% religious
12% parking
3.5% public/ rec
LAND USE+ ACTORS
The Southside contains a diverse mixture of land uses including: housing, offices, retail shops, religious,
cultural and social institutions, schools, parking, and recreational uses. The physical form of the Southside has
evolved over the years, particularly with University acquisition and demolition of buildings in the Southside
during the 1950s and 1960s
QUICK FACTS
R4H - 3 STORIES
R4 - 6 STORIES
CT - 4 STORIES
230 - 298
298 - 374
374 - 493
493 - 677
677 - 931
931 - 1,284
0 - 58
58 - 108
108 - 165
165 - 230
301 - 364
364 - 448
448 - 568
568 - 746
746 - 1302
0 - 68
68 - 135
135 - 195
195 - 248
Residential Medium Density
A Residential Medium Density Subarea applying to areas that are
predominantly medium density residential in use and character
including areas of fraternities, sororities, miscellaneous residential
buildings, and single-family homes.
Residential High Density
A Residential High Density Subarea applying to areas that are
predominately high density residential in use and character and
located in close proximity to the University of California.
Telegraph Commercial Subarea
A Telegraph Commercial Subarea applying to the retail district
on Telegraph and adjacent portions of Bancroft and Durant.
Residential Mixed Use Subarea
A Residential Mixed Use Subarea applying to areas containing a mix of
University, office, and institutional uses as well as multi-family housing
and small-scale neighborhood serving commercial uses.
H. FERNANDO BURGA PHD, NICOLA SZIBBO, LEAH STOCKSTROM
CAMILLA BRETTHAUER, PREMA KRISHNAN, SAM LEVISON
LEILANI MAIN, DANIEL REARDONHOUSING / LAND USE
With multiple actors,
varied land use and one of
the highest turnovers for
rent in the city, the
Southside inevitably
anything but singular.

4. [IN]CITY 2014 URBAN ANALYTIQUE05TELEGRAPH & DURANT
CUSTOMERS
NUMBERS AND STATS QUICK OVERVIEW
H. FERNANDO BURGA PHD, NICOLA SZIBBO, LEAH STOCKSTROM
CAMILLA BRETTHAUER, PREMA KRISHNAN, SAM LEVISON
LEILANI MAIN, DANIEL REARDONCOMMERCIAL / RETAIL
TYPE OF SHOPS AGE OF SHOPS
SALES TAX REVENUE
1-2 5-103-5 11-20 21-30 30+
0
3
6
9
12
15Others
Smoke Shops
Books, Art, Music
Clothes
Food
APPROX. 1/3ARE
CHAIN STORES
Chain Store
1-2 yrs
Individual Store
30+ yrs
14 % OF STOREFRONTS ARE
VACANT DUE TO HIGH A
TURNOVER RATE
1400
1600
1800
1990 1995 2000 2005 2010 2012
200
400
600
800
1000
1200
City of Berkeley Office of Economic Development, 2013
Sales Tax Analysis and Reporting Service, Muni Services
Chain Stores: Student Customers and Other Customers
0 20 40 60 80 100
Am. Apparel
The Melt
Rasputin
Peet’s
0 20 40 60 80 100
Individual Stores: Student Customers and Other Customers
Mars
Moe’s
Lhasa Karnak
Telegraph’s retail and cultural
aspects face tensions
including a clash between
the desire for mainstream
shops and the preservation of
a unique culture.
$,thousands