1. SUMMIT V
BEST PRACTICES
Experience real Case Studies
that can help your dealership
LEADERSHIP • INTERNET • CRM • MARKETING • BDC • SALES immediately.
Tuesday and Wednesday,
November 7th and 8th
2006, at the Venetian
Resort and Hotel, Las
Vegas, NV.
Dean Evans David Kain David Thomas Chip Perry Ralph Paglia
Dealers & Managers Only!
Vice President, Field Marketing, President, Kain Automotive Owner, Subaru of Dallas CEO and President, CRM/eBusiness Director,
The Cobalt Group Inc. Internet & BDC Training
Specialist Case Study: How I lowered
AutoTrader.com Courtesy Chevrolet
Two days of intense
You will learn: my advertising expense and Internet Advertising Best Case Study: How Courtesy
- Internet Marketing that
generates high-quality leads
You will learn:
- Mapping out the best Internet
increased my market share Practices Chevrolet’s business and CRM
teams grew to over 400 vehicle
learning. Dramatically
- Maximizing lead generation
from your Web site
sales process
- E-mail templates for the
You will learn:
- About ‘Mooch Marketing’
You will learn:
- How AutoTrader.com’s top
sales per month improve your results.
- Maximizing third-party best short and long-term - Ways to advertise for free performing dealers get their You will learn:
automotive sites communication -Low-cost marketing ideas that outstanding results - How to grow your CRM and
- Metrics that matter: Focus on
return on investment
- Phone script elements that turn
leads into appointments
get noticed
- How to run events that get you
- Take home examples of
effective merchandising you
Internet teams
- What to measure, and how to
Limited Seats,
- Recruiting, hiring and
compensating for results
noticed
- How to generate car reviews in
can put to
immediate use
collect the data...Performance
metrics that matter
Register Today!
your local paper - Create a true CRM Profit Center
- Manage your own SEM and
online ad campaigns
- Use your BDC as a safety net for
Case studies from
the Internet sales team successful dealerships
across the country.
Classroom styles seating
only $595. Special
Venetian room rates for
$209 per night.
Sean Roy Reutter Scott Joseph Mark Tewart Tony Rimas
Wolfington Sheehy Auto Stores President & CEO, President, Tewart Enterprises Red McCombs
Speakers and times subject to change
Owner, BZResults.com J&L Marketing, Inc.
Case Study: Sheehy.com You will learn: Case Study: Grow your Internet
Case Study: New marketing
Case Study: How to use BDC/ increases leads from 400 - 2400 - How to engage customers department through a defined
strategy focuses on steady long
Internet departments to sell 100 per month intelligently while learning how process, efficient staffing, and
term growth. Dealership’s market
- 500 extra cars a month. traditional “meet and greet” strategic advertising
share increases from 8% to
You will learn: strategies can reduce sales
32% and grows net profits from
You will learn: - How to increase leads and sales - How to increase professionalism, You will learn:
$170,000 to over 2.2 million in
- How to set up a successful volume without increasing lead write-ups and sales by eliminating - How to structure and staff low
just two years
BDC/Internet department expense “Deal Killer” questions volume of high volume dealership
- Use the Web to promote all your - Improve sales and reduced cost You will learn: - How to define and implement 5 locations
profit centers per sale at the same time - A growth strategy to grow your universal laws that increase sales
- Create a process to support your
- Use the Web to drive showroom - Improve profitability by improving profit a minimum of 33% per year - How to improve gross profits by
customers and staff efficiently
& phone traffic the quality of leads through your - New promotions strategy using implementing better proposals
- Increase ROI through inventory
- Sell old stock, vehicles & parts own site personalized Web pages and - How to reduce customer conflict
selection and lead allocation
inventory - increase closing ratios and direct mail and increase sales and gross
- Streamline online advertising to
- Use e-mail marketing to drive average gross profit with profit - How to increase your floor traffic profit through better handling
maximize Web site conversion
more traffic for zero cost improvement during your slowest days of price, payment and negative
- Sell old stock units via the Web of the week equity objections
Call today to register. Seating is limited. toll free: 866.396.7050 web: www.autosuccessonline.com

2. SUMMIT V
BEST PRACTICES
LEADERSHIP • INTERNET • CRM • MARKETING • BDC • SALES
Tuesday and Wednesday, The AutoSuccess Best Practices Summit V tickets are now available. To
register, please fill out completely the following information and fax toll free,
November 7th and 8th 866.665.7936. If you would wish to pay by check, please mail this form and
2006, at the Venetian Resort check to: AutoSuccess Magazine, 3411 Pinnacle Gardens Drive, Louisville,
Kentucky 40245.
and Hotel, Las Vegas, NV.
Please Print.
Dealers & Managers Only! Name: _______________________________________________________
Two days of intense Title: _______________________________________________________
learning. Dramatically Dealership: ___________________________________________________
improve your results. Address: _____________________________________________________
Limited Seats, City/State: ____________________________________________________
Register Today! Phone: _______________________________________________________
Fax: _________________________________________________________
Case studies from successful
dealerships across the Email: _______________________________________________________
country. Number of Attendees: ___________________________________________
Classroom styles seating Names of Attendees: ____________________________________________
only $595. Special Venetian _____________________________________________________________
room rates for $209 per _____________________________________________________________
night.
How did you hear about the Summit? _______________________________
Speakers and times subject to change
Are you a paid subscriber to AutoSuccess Magazine? Yes No
Have you attended a Best Practices Summit before? Yes No
If yes, which one(s) have you attended: _____________________________
Method of payment: MC Visa Amex Check
Card Number: _________________________________________________
EXP Date: ____________________________________________________
Call today to register. Seating is limited. toll free: 866.396.7050 web: www.autosuccessonline.com