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Agenda Auto Int Rt1106


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Agenda Auto Int Rt1106

  1. 1. Automotive Internet Roundtable 2.0 November 1 – 3, 2006 • Red Rock Casino, Resort and Spa, Las Vegas, Nevada PROgRAM Wednesday, november 1, 2006 11:00 a.m. registration opens red roCk ConferenCe Center 1:30 – dealer aftermarket symposium at sema 4:30 p.m. — Discovering the Hidden Profits in Vehicle Accessorization Speakers: Ellen McKoy, SEMA; Tom Carre, Palm Bay Chevrolet; Ed Woods Ciener, Woods Ford loCation: las vegas Convention Center, n253 5:30 p.m. automotive internet roundtable – Opening Reception pavilion ballroom 7:00 p.m. dinner with special keynote: Web 2.0—A Look at the Future – Dan Rosensweig, COO, Yahoo! red roCk ballroom thursday, november 2, 2006 7:00 a.m. Breakfast pavilion ballroom 8:00 a.m. Welcome red roCk ballroom General Session Future of Automotive Internet 8:15 a.m. – Dennis Galbraith, J.D. Power and Associates red roCk ballroom Break-Out Dealerships Online Advertising Web Site Development Sessions Charleston 1 red roCk ballroom Charleston 2 Break-Out 1 Next-generation Advertising Upper Funnel Advertising Improving Site Search to Better 9:00 a.m. and Marketing Solutions for Moderated by Jodi Harris, Complement Navigation Dealerships iMedia – Bob Macdonald, InQuira – John Holt, The Cobalt – Nick Stoyanoff, AOL Group – Paul Ratzky, Team One 10:00 a.m. Break Break-Out 2 Future of Dealership Sites The Path to Effective Media Future of Vehicle Configurators 10:30 a.m. Moderated by Scott Kane, Integration Moderated by Sam Thanawalla, J.D. Power and Associates Moderated by J.D. Power and Associates – Barry Brodsky, Dealer Bill Williams, J.D. Power and – Stacey Coopes, FordDirect. Web Tools Associates com – Jason Ezell, Dealerskins – Curt Hecht, GM Planworks – Steve Glaubeman, Enlighten – Kevin Root, The Cobalt – Linda Gangeri, Volvo – Andy Price, Trilogy Group – Jenny Howell, Honda – Scott Haugen, Chrome – John Stark, The Cobalt Systems Group General Session Consumer generated Media 11:15 a.m. Moderated by Andrea Remyn, McGraw-Hill – Curt Hecht, GM Planworks – Jen Dulski, Yahoo! – Jay Stockwell, Nielsen Buzzmetrics – Chuck Sullivan, Organic red roCk ballroom 12:15 p.m. Lunch pavilion ballroom Break-Out Dealerships Online Advertising Web Site Development Sessions Charleston 1 red roCk ballroom Charleston 2 Break-Out 3 Sales Integration: Linking Attracting Traffic to the OEM Who’s Innovating In-Market 1:30 p.m. Shoppers from the Dealer Site Site Automotive Creative? to the Store Moderated by Min Cho, Moderated by Chad Beasley, Moderated by Jennifer J.D. Power and Associates Jumpstart Younan, J.D. Power and – Lon Bollenbacher, Yahoo! – Ian Kennish, Yahoo! Associates – Jennifer Howard, Google – David Schoonover, Kia – Linda Pesonen, General – Jon Rosen, Autobytel – Sam Cannon, Organic Motors – David Harris, Suzuki – Mike Dececco, – Kevin Root, The Cobalt Group Continued> – Dale Pollak, mPower Auto
  2. 2. thursday, november 2, 2006 (continued) Break-Out Dealerships Online Advertising Web Site Development Sessions Charleston 1 red roCk ballroom Charleston 2 Break-Out 4 Dealer Marketing Plan, 2006 Video on 3rd Party Computer generated Images 2:30 p.m. and Beyond Research Sites (CgI) Moderated by John Durham, Moderated by Jason Moderated by Sam Thanawalla, Jumpstart Automotive Scoggins, Jumpstart J.D. Power and Associates – Gary Marcotte, AutoNation Automotive – Matt Weng, eVox – Rob Bollinger, Jumpstart – Jack Nerad, Kelley Blue – Jeroen Snepvangers, RTTusa Automotive Book – Masahiro Ito, – Ralph Paglia, Courtesy – Chris Satovick, Chevrolet – Joe Kyriakoza, Jumpstart – Frank Montebello, Norm Automotive Reeves Honda 3:15 p.m. Break Break-Out Dealerships Online Advertising Web Site Development Sessions Charleston 1 Charleston 2 red roCk ballroom Break-Out 5 The Online Video Revolution in How Industry Can Better Next Big Thing From 3rd Party 3:45 p.m. Retail Marketing Use Online Video Ads Sites – Tomer Alpert, Sister Moderated by Steve Witten, Moderated by Cliff Banks, Technologies J.D. Power and Associates Ward’s Dealer Business – Deann Harvey, PointRoll – Stephen Henson, Kelley Blue – Yoav Arnstein, Eyeblaster Book – James Kim, Organic – Chip Perry, – Jordan Kurzweil, AOL – Mitch Golub, – John Holt, The Cobalt Group – Jim Riesenbach, Autobytel General Session Review of the Day and Closing Remarks: Dennis Galbraith, J.D. Power and Associates 4:45 p.m. red roCk ballroom 5:00 - 8:00 p.m. Networking Reception—Cherry nightClub (doWnstairs at red roCk) friday, november 3, 2006 7:00 a.m. Breakfast—pavilion ballroom 8:00 a.m. Welcome Back—red roCk ballroom General Session Expert Panel on Media & Advertising Engagement 8:15 a.m. Moderated by gene Cameron, J.D. Power and Associates – Paul Ratzky, TeamOne – Christine Mackenzie, DaimlerChrysler – Tom Peyton, American Honda – Jeff Price, Time Inc. red roCk ballroom Break-Out Dealerships Online Advertising Online Advertising Sessions red roCk ballroom Charleston 1 Charleston 2 Break-Out 6 Successful Dealer Panel The Future of the Third Social Media 9:00 a.m. Moderated by Wendy Olson Screen: How to Reach the – Jen Dulski, Yahoo! Killion, J.D. Power and Associates Consumer like Never Before – David Shirley, Folsom Chevrolet – Laura Marriott, Mobile – Dave Metter, MileOne Marketing Association Automotive Group – Brad Burlingham, The Sullivan Automotive Group 10:00 a.m. Break Break-Out 7 Best Practices: Leads & Customers Behavioral Targeting the 10:30 a.m. at the Dealership Automotive Shopper Moderated by Michael Battaglia, Moderated by Mitch Lowe, J.D. Power and Associates Jumpstart Automotive – Joe Vraneza, Kelley Blue Book – Rory O’Connor, Beyond – Dean Evans, Dealix Interactive – Brad Frohn, Ford – David Harris, Suzuki – Ralph Ebersole, – Anna Papadopoulos, EuroRSCG Break-Out 8 SEO & SEM for Dealers Enthusiast & Automotive Media Integration Example 11:15 a.m. Moderated by Wendy Olson Community Sites – Uwe Hook, Genex Killion and Bill Williams, Moderated by Amit J.D. Power and Associates Aggarwal, J.D. Power and – Linda Perry-Lube, Microsoft Associates – Todd Swickard, AutoDealer – Alex Algard, CarDomain – Sylvia Marino, Edmunds – Dillon McDonald, Jumpstart CarSpace Automotive – Jim Jordan, Mazda – Jeff Clark, – Max Stecklar, The Cobalt Group Noon Closing Remarks—red roCk ballroom