Sammanställning kundintervjer

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Joachim Kjellgren

Business Technology

Kundintervjuer
- Allmän uppfattning -

Populärt Ljummet intresse Inget eller litet behov

•Söka lägenheter •Vanliga frågor (FAQ,
• Egna inställningar på
•Boka tvättstuga Q&A)
personliga sidan
•Tillval/Underhåll • Bakgrundsinformation
• RSS
•SMS • Krftfull Sökmotor
•Områdesspecifik • PLUS-kortet
info/nyheter • Allmän information
•Kvartersvärd
•Felanmälan på webben
•Bra menynavigering
•Indikering chanser
•Kort anmälningstid
•Webbtips
•Hyresöversikt
• Ingångar
• Guider

Kundintervjuer
- Delade uppfattningar -
Studenter
• Personligt möte för att påverka.
• Feedback på webben
•Visa närhet till viktiga platser
och byggnader & kartbilder
• Marknadsför mot studenter
redan vid universitetssökstadiet

Äldre hyresgäster

• Feedback på webben
• Kartsökning av lägenheter
• Smala sökningar som motsvarar
specifika krav
• Sökning av lgh i lista

Kundintervjuer
- Specifika behov -

• Information om lägenheter (mått, byggår, bättre
presentation, planlösning med bilder, 3D)

• Dela upp information och nyheter på områden

• Skapa mervärde genom tävlingar, interaktivitet

• Chans Ge den bostadssökande en hint hur stor chans han/hon har att
få lägenheten vid söktillfället. Köplats aktuellt först vid de 8 första.

• Bevaka smala sökningar för de bevakningskunder som inte har brådska
att hitta en ny lägenhet och har väldigt specifika krav.

SMS

Till lansering september
• Prenumeration lägenheter (22 800 st/mån )
• Påminnelse inloggning (2000 st/mån)
• Påminnelse hyra (600 st/mån)

Framtida utveckling
• Påminnelse om signering av avtal (ca 100-200 st/månad)
• Lägenhetserbjudande (ca 5000 st/månad)
• Tilldelade lägenheter (ca 500 st/mån)
• Manuella SMS-utskick till kunder
• Signering av avtal via SMS
• Visa lägenhet via MMS eller mobilwebbsida

Lägenhetssök

Karttjänster, placera ut viktiga byggnader, närhet
till olika saker, 3D-vy

Flygbilder över Umeå för att lättare kunna se
omgivning när man söker lägenhet.

http://www.bostadenportalen.22web.net/

http://www.bostadenportalen.22web.net/
sidmeny/bo.html
http://www.bostadenportalen.22web.net/
sidmeny/ko.html

Nu då?
Webbstrategi ( kundbehov, verksamhetsbehov, kommunikation/design,
teknologiska behov )
Effektmål

Grafisk profil 12 juni

Tjänster (SMS, lägenhetssök, kontaktformulär kvartersvärd, Materialstatus,
hyresöversikt, boskola)
Feedback (testgrupper, upprätta webbfunktion)

Arbetssätt (webbredaktion, kvartersvädrar)

Nästa webbgruppsmöte Diskutera strukturen, vänta in målgruppsanalysen från 200 %

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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Sammanställning kundintervjer

1. Kundintervjuer - Allmän uppfattning - Populärt Ljummet intresse Inget eller litet behov •Söka lägenheter •Vanliga frågor (FAQ, • Egna inställningar på •Boka tvättstuga Q&A) personliga sidan •Tillval/Underhåll • Bakgrundsinformation • RSS •SMS • Krftfull Sökmotor •Områdesspecifik • PLUS-kortet info/nyheter • Allmän information •Kvartersvärd •Felanmälan på webben •Bra menynavigering •Indikering chanser •Kort anmälningstid •Webbtips •Hyresöversikt • Ingångar • Guider

2. Kundintervjuer - Delade uppfattningar - Studenter • Personligt möte för att påverka. • Feedback på webben •Visa närhet till viktiga platser och byggnader & kartbilder • Marknadsför mot studenter redan vid universitetssökstadiet Äldre hyresgäster • Feedback på webben • Kartsökning av lägenheter • Smala sökningar som motsvarar specifika krav • Sökning av lgh i lista

3. Kundintervjuer - Specifika behov - • Information om lägenheter (mått, byggår, bättre presentation, planlösning med bilder, 3D) • Dela upp information och nyheter på områden • Skapa mervärde genom tävlingar, interaktivitet • Chans Ge den bostadssökande en hint hur stor chans han/hon har att få lägenheten vid söktillfället. Köplats aktuellt först vid de 8 första. • Bevaka smala sökningar för de bevakningskunder som inte har brådska att hitta en ny lägenhet och har väldigt specifika krav.

4. SMS Till lansering september • Prenumeration lägenheter (22 800 st/mån ) • Påminnelse inloggning (2000 st/mån) • Påminnelse hyra (600 st/mån) Framtida utveckling • Påminnelse om signering av avtal (ca 100-200 st/månad) • Lägenhetserbjudande (ca 5000 st/månad) • Tilldelade lägenheter (ca 500 st/mån) • Manuella SMS-utskick till kunder • Signering av avtal via SMS • Visa lägenhet via MMS eller mobilwebbsida

5. Lägenhetssök Karttjänster, placera ut viktiga byggnader, närhet till olika saker, 3D-vy Flygbilder över Umeå för att lättare kunna se omgivning när man söker lägenhet.

8. http://www.bostadenportalen.22web.net/ http://www.bostadenportalen.22web.net/ sidmeny/bo.html http://www.bostadenportalen.22web.net/ sidmeny/ko.html

9. Nu då? Webbstrategi ( kundbehov, verksamhetsbehov, kommunikation/design, teknologiska behov ) Effektmål Grafisk profil 12 juni Tjänster (SMS, lägenhetssök, kontaktformulär kvartersvärd, Materialstatus, hyresöversikt, boskola) Feedback (testgrupper, upprätta webbfunktion) Arbetssätt (webbredaktion, kvartersvädrar) Nästa webbgruppsmöte Diskutera strukturen, vänta in målgruppsanalysen från 200 %

Sammanställning kundintervjer

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