Presentation to race directors at Road Race Management's annual meeting in Hollywood, Florida, 11/7/2008.

1. catch
the wave

2. green
events
are
gaining
momentum

4. who’s
leading?

6. survey says:
7% think the environmental
impact of their event is so
small it isn’t necessary to do
anything

8. 20% don’t know what to do ?

9. 50% strive to be environmentally
conscious and reduce, reuse and
recycle

10. 10% do as much as they can

11. 13% lead by example

12. 1% of race participants don’t
even think about
environmental issues
data courtesy Athletes for a Fit Planet

14. 50% “do what they can”
8% are fanatics
data courtesy Athletes for a Fit Planet

15. 94% would choose an
environmentally friendly event,
with everything else being
equal
data courtesy Athletes for a Fit Planet

16. 81% would pay more to
participate in an
environmentally friendly event
data courtesy Athletes for a Fit Planet

17. buckets of concern

22. photo courtesy zevenheuvenloop

23. not just a number company!
fy2008 recycling: 66,634 tons
landfill space saved: 199,902 cubic yards
trees saved: 1,132,776
oil saved: 25,320,886 gallons
energy saved: 266,535,640 kWh
water saved: 466,437,370 gallons

24. tyvek recycling

27. case studies:
Heatsheets recycling pilot
Nike Women’s Marathon
Nike+ Human Race
Reach The Beach Relay

29. photo courtesy ReSporting.org

31. photo courtesy ReSporting.org

33. coulda:
runner awareness building
TNT, co-sponsor and vendor
involvement
elevated signage

34. shoulda:
black bags for trash
clear bags for recyclables
BioBags for compostables

35. woulda:
sell re-used banner bags
address sacred cows
work more closely with city

38. 2 reusable recycling bags/team
+recycling stations @ exchanges
= 1 ton of recycling
(2.5 tons of trash)
data courtesy Athletes for a Fit Planet

40. 380 vehicles (~12-15 mpg)
x400 miles/vehicle
=125 tons of co2
data courtesy Athletes for a Fit Planet

41. what’s next?

44. tips

52. photo courtesy Athletes for a Fit Planet

55. photo courtesy Athletes for a Fit Planet

56. photo courtesy Athletes for a Fit Planet

57. photo courtesy Athletes for a Fit Planet

59. photo courtesy Athletes for a Fit Planet

63. BYOB
photo courtesy ReSporting.org

64. 1 - develop a plan and objectives
2 - measure progress
3 - publicize and educate