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1. CULTURAL
ANTHROPOLOGY
AND
IMAGINEERING
The use of anthropological skills and
methods in defining values
Kees van den Meiracker CA
NHTV Breda
The Netherlands
CH.Meiracker@kpnmail.nl

2. PROGRAM
• LECTURE
• October 6th 2010 Master of Imagineering 14.00-17.00
• 15.15 brake
• 4 WORKSHOPS 14.00, 14.30, 15.00, 15.30, 16.00, 16.30
• Introduction
• Bingo
• Gullifer
• Mc Donalds
• Alphabet

3. The Anthropological Approach
• As a Field of
Knowledge
Not only the remote
corners of the world,
but the human
experience in different
times and places, the
accumulated wisdom
of humankind

5. Origin of species

16. The Anthropological Approach
• Theory,
interpretation, and
Science
Each realm of natural
science faces
mysteries of its own
and works by
guesswork and
approximation as well
as by precise
experiment

17. FIELDWORK
• The sources of data for
most anthropologists
comes from fieldwork,
intimate participation
in a community and
observation of modes
of behavior and the
organization of social
life.

18. Limitations of fieldwork
Anthropology has
been a discipline good
at seeing local trees,
but often inadequate in
seeing the forests that
lie beyond.

19. Use of anthropology
• Youtube

20. VISUAL ANTHROPOLOGY
• Orientation and Report
• Photography and observation
• the critical eye of the camera is an essential tool in gathering accurate visual
information, because we moderns are often poor observers. Its sharp focus might help us
see more and. greater accuracy.
• We see what we want to see. Generally the fragmentation of modern life makes it
difficult to respond to the whole view.
• People with limited technology necessarily have to live in harmony
• Modern life makes it difficult to accomplish a holistic view and understanding the
camera is a mirror with a memory, Leonarda da Vinci describes already the principles.
• It is a optical process not an art process
• The non-verbal language of photorealism is a language that is most understand
intercultural and cross culturally.

21. Imagineering and Science
• Nothing is easy and there is not one
solution. I wish you all a lot of success by
finding the best answers. I hope that you
find some, by using anthropological tools.
To discover values, meanings, magic, DNA
etc.
• Don’t make things more complicated than
they need to be (William of Ockham 1285-
1349)