2. What: YouPlus Mobile App
Who: 11 New Users between 25 to 33 years of age
Why: To validate the usability issues I have identified
When: 4pm - 11:30pm March 30, 2016
Objective
Test Parameters
Test Tasks
Identify delight, key usage patterns and pain points of new users
1. Download YouPlus app from the AppStore
2. Try getting a reward
3. Fill in your feedback in the form
5. Synthesis
What they loved?
UI (7)
Free rewards (3)
Circular Menu (3)
What they did not like?
Survey questions
• Repetitive
• Boring
• Reading articles
• Too many articles
• Article screen is messy
Claiming rewards is not intuitive (3)
Rewards are not usable immediately
Sponsor logo in user profile backdrop
What they want?
Message on how many questions
left to claim rewards
Notification based on location and
validity
Article and picture load time
Ability to choose article
preferences
Customized rewards
Member Authcode should be in
another tab
Constantly moving pictures
6. Low priority for users High priority for users
High priority for YouPlus
Low priority for YouPlus
Easy and intuitive way
to claim rewards
Better way to display
engaging articles
Notification based on
location and validity
Message on how many
questions left to claim
rewards
Ability to choose
article preferences
Customized
rewards
Member Authcode should be in
another tab
Opportunities
