マツネ　語学教育市場

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Kaz-yoshi Matzne

語学教育ビジネスを起こそうと考えています。もっとこうした方がいい等のご意見ございましたらお知らせ下さい。

英語求人
横ばい。今後アベノミクス効果により、国内求人が増え、自民党崩
壊まではますます英語求人が減るのが予想される。
自民崩壊後は英語需要の拡大か

成人向けニーズ別市場規模
けっこう横ばい。。。
趣味教養関連は減少ビジネス需要拡大

大学受験にTOEFL？？
可能性が無いわけでは無い
「大学入試にＴＯＥＦＬ義務付けを」首相に自民提言
自民党の教育再生実行本部（本部長・遠藤利明衆院議員）
は８日、英語能力を測る、世界的に普及した国際テスト・
ＴＯＥＦＬ（トーフル）を大学入試に義務づけるなど、海
外で活躍できる人材の育成を目的とした教育政策を安倍晋
三首相に提言した。実現するかは不透明だ。
朝日新聞
http://www.asahi.com/politics/update/0408/TKY201304080
323.html

オンライン英会話VSリアル英会話
楽ユニ
ショック
伸びているのはオンライン学習

フィリピン留学者数韓国との比較
人口5000万の韓国と比べると日本からの留
学は今後１０倍以上増えると考えられる

フィリピン語学留学者割合
あるフィリピン人講師一人の感想なので実
際の割合とは異なるかと
韓国人
70%
日本人
10%
中国人
10%
その他
10%

補足資料 TOEFL ランキング
日本惨敗。逆を言えば、
英語ビジネス拡大の大チャンス！
アジアランキング2012

語学ビジネスの方向性
韓国のような英語大流行まではまだいっていない。これか
らその波が来る!その直前である今がスタートには最適！
やるなら留学系かネット系で攻めるべき！
語学
留学
ビジネス
TOEIC、プレ
ゼン英語、ホ
テル英語特化
等、各分野に
特化
学生
（中学〜大
学）
長期休暇限定
幼児
（小学生以
下）
父母、祖父母
との親子留学
非留学
ネット系
スカイプ英会
話
TOEIC、プレ
ゼン英語、ホ
テル英語特化
等、各分野に
特化
△競合多数
価格競争
留学と組み合わ
せる事でシナ
ジー効果
ソーシャル学
習関連
「iKnow」
「Lang-8」の
ような学習ア
プリ、プラッ
トフォーム
◯需要有りだ
が、要ITスキル
マッチング
英語ディス
カッション
パートナーを
マッチング
◯オフラインも
組み合わせれば
地方都市でも可
能性有り
非ネット
系
伝統的な
英会話教室
☓斜陽産業
競合多数
ニューコンビ
ネーション
△英語＋ゲスト
ハウス、保育
園、旅行、飲み
会、等
その他
△英会話スクー
ルまとめ上げ
機構
スクール同士
で生徒講師を
シェア出来る
仕組み
（例パシ
フィックゴル
フ）△いづれの場合も何らかの差
別化、特化が必要

事業ストーリー
小学生特化型のスカイプ英会話（３年）
↓
スカイプで教えていた先生によるフィリピン留学（３〜５年）
↓
帰国後も英語サマーキャンプ等を通して交流、学び合い（５〜７年）
↓
事業が安定化してきたら中国、ロシア等へも進出（７年〜１０年）
↓
中国、ロシアともサマーキャンプ等を通して交流（１０年目以降）

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