Final Group Presentation

1. FUNDRAISING GALA
FOR THE AMERICAN
CANCER SOCIETY
By:
Derrick Lee, Kayla Molitoris &
Jennifer Kaderka

2. FUNDRAISING GALA FOR THE
AMERICAN CANCER SOCIETY
• Welcome everyone to the
presentation on the fundraising
gala for the American cancer
society.
• The events philosophy, mission
statement, the 5 w’s who, what,
when, where, why, target
attendance demographics and
psychographics, budgets creation,
the production timeline, risk
assessment analysis, publicity, and
virtual events will all be covered in
this presentation.

3. EVENT PHIULOSOPHY AND
MISSION STATEMENT
• THE PURPOSE OF OUR EVENT IS TO
UNITE A CARING NEIGHBORHOOD THAT
IS COMMITTED TO BATTLING CANCER
AND HELPING THE AMERICAN CANCER
SOCIETY.
• OUR MISSION IS TO HELP CANCER
PATIENTS AND SURVIVORS, RAISE
MONEY FOR CANCER RESEARCH, AND
SPREAD THE WORD ABOUT CANCER
PREVENTION.

4. THE 5 W’S
• WHO: ANYONE INTERESTED IN HELPING THE FIGHT
AGAINST CANCER IS WELCOME TO ATTEND,
INCLUDING COMPANIES AND ORGANIZATIONS.
• WHAT: A DINNER, SILENT AUCTION, LIVE
PERFORMANCE, AND MOTIVATIONAL SPEAKERS
WILL BE PART OF THIS CHARITY GALA.
• WHEN: THE GALA WILL BEGIN AT TIME ON DATE.
• WHERE: LOCATION IS THE LOCATION OF THE GALA.
• WHY: TO GENERATE MONEY FOR THE AMERICAN
CANCER SOCIETY’S EDUCATION, PATIENT
ASSISTANCE, AND CANCER RESEARCH INITIATIVES.

5. TARGET ATTENDEE
DEMOGRAPHICS AND
PSYCHOGRAPHICS
• DEMOGRAPHICS: OUR TARGET ATTENDEES
INCLUDE PROFESSIONALS, COMMUNITY
LEADERS, PHILANTHROPISTS, AND
INDIVIDUALS FROM VARIOUS AGE GROUPS
AND BACKGROUNDS.
• PSYCHOGRAPHICS: OUR ATTENDEES ARE
COMPASSIONATE, SOCIALLY CONSCIOUS,
AND MOTIVATED TO MAKE A POSITIVE
IMPACT IN THE FIGHT AGAINST CANCER.

6. BUDGET CREATION
• THE EXPENDITURES FOR VENUE RENTAL,
CATERING, DÉCOR, ENTAINMENT,
MARKETING, PERSONNEL, AND
ADMINISTRATIVE EXPENSES ARE ALL
INCLUDED IN OUR BUDGET.
• BY REQUESTING SPONSORSHIP, IN KIND
DONATIONS, AND REDUCING WASTEFUL
SPENDING, WE WANT TO INCREASE
FUNDRAISING.

7. PRODUCTION
SCHEDULE
• THIS SLIDE SHOWS THE
TIMELINE FOR VARIOUS TASKS
LEADING UP TO THE GALA,
SUCH AS VENUE BOOKING,
VENDOR SELECTION, PROGRAM
DEVELOPMENT, AND TICKET
SALES.
• A WELL- DEFINED PRODUCTION
SCHEDULE ENSURES SMOOTH
EXECUTION OF THE EVENT
AND ALLOWS FOR NECESSARY
ADJUSTMENT ALONG THE WAY.

8. RISK ASSESSMENT
ANALYSIS
• RISK ASSESSMENT IS CRUCIAL TO
IDENTIFY POTENTIAL RISKS AND DEVELOP
MITIGATION STRATEGIES.
• POSSIBLE RISKS MAY INCLUDE LOGISTICAL
ISSUES, WEATHER CONDITIONS, FINANCIAL
UNCERTAINTIES, AND REGULATORY
COMPLIANCE.
• THIS ANALYSIS ALLOWS US TO
PROACTIVELY ADDRESS CHALLENGES AND
ENSURE A SUCCESSFUL EVENT.

9. PUBLICITY
• PUBLICITY IS ESSENTIAL FOR GENERATING
AWARENESS AND ATTRACTING ATTENDEES.
• WE WILL LEVERAGE VARIOUS CHANNELS,
INCLUDING SOCIAL MEDIA, PRESS
RELEASES, EMAIL MARKETING, AND
COLLABORATIONS WITH LOCAL MEDIA
OUTLETS, TO PROMOTE THE GALA AND ITS
PURPOSE.

10. VIRTUAL EVENTS
• IN RESPONSE TO THE CHANGING
LANDSCAPE, WE WILL
INCORPORATE VIRTUAL ELEMENTS
INTO THE GALA.
• VIRTUAL EVENTS ALLOW
BROADER PARTICIPATION,
INCREASE ACCESSIBILITY,
PROVIDE ADDITIONAL
OPPORTUNITIES FOR
FUNDRAISING, SUCH AS ONLINE
AUCTIONS AND REMOTE
DONATIONS.

11. CONCLUSION:
• IN CONCLUSION, THEAMERICAN CANCER
SOCIETY’S FUNDRAISING GALA AIMS TO
BRING TOGETHER INDIVIDUALS AND
GROUPS IN THE FIGHT AGAINSTCANCER.
• WE CAN HAVE A BIG INFLUENCE ON
CANCER RESERCH, PATIENT ASSISTANCE,
AND PREVENTATIVE PROGRAMS THROUGH
THIS EVENT.
• TOGETHER, WE CAN FIGHT FOR A TIME
WHEN CANCER WON’T EXIST AND OFFER
COMFORT AND SUPPORT TO THOSE WHO
ARE TOUCH BY THE DISEASE.