This slide show reviews the campaigns and pressure that hte labor unions utilize against companies in order to organize them and put the pressure of the community and regulatory agencies on them. All companies must be prepared for this all the time. The employees deserve as much education as possible during these high pressure times.

1. • ESCALATES IN A DELIBERATE, MEASURED AND RATIONAL
WAY
• INSPIRES PARTICIPANTS
• EVERY CAMPAIGN IS BUILT ON DIFFERENT EMOTIONS
• CREATE A CRISIS
THE PERFECT CAMPAIGN

2. • WORKPLACE ACTIVITY: WORKERS ORGANIZE THEIR NUMBER,
THEIR KNOWLEDGE OF THE JOB AND THEIR ACCESS TO FIRST
HAND INFORMATION
• EXAMPLES INCLUDE WEARING STICKERS, UNION COLORS,
WHISTLE BLOWING
STRATEGIC CAMPAIGN STRATEGY

3. • WORKER/UNION SOLIDARITY STRATEGY: WORKERS AND
UNIONS IN DIFFERENT LOCATIONS (WHO ARE NOT PART OF A
DISPUTE) DEMONSTRATE THEIR SUPPORT
• EXAMPLES ARE RALLIES, LEAFLETING, MARCHES, PETITIONS,
JOB ACTIONS (SICK CALLS)
• STRIKING PRIOR TO THE ELECTION
STRATEGIC CAMPAIGN STRATEGY

4. • “MANAGEMENT STRATEGY: THE MANAGEMENT OF THE TARGET
EMPLOYER IS PLACED ON THE DEFENSIVE AND EXPERIENCES
THE SAME EMOTIONAL DISCOMFORTS THAT THEY PUT
WORKERS THROUGH. SUB GROUPS INCLUDE: THE BOARD OF
DIRECTORS, TOP AND MIDDLE MANAGEMENT AND
SUPERVISORS
• EXAMPLES: PRESSURE ON OUTSIDE DIRECTORS’ OTHER
COMPANIES, MANAGEMENT COMPENSATION, MASS
GRIEVANCES, MASS ULP’S AGAINST INDIVIDUAL MANAGERS
AND SUPERVISORS”
STRATEGIC CAMPAIGN STRATEGY

5. • COMMUNITY/ PUBLIC STRATEGY: IMPORTANT ELEMENTS
OF THE COMMUNITY AND OPINION LEADERS SUPPORT
THE CAMPAIGN AND THREATEN THE EMPLOYER’S
COMMUNITY SUPPORT
• EXAMPLES: COALITION WITH RELIGIOUS GROUPS,
WOMEN GROUPS, CIVIL RIGHTS GROUPS,
ENVIRONMENTAL GROUPS, ETC…
STRATEGIC CAMPAIGN STRATEGY

6. • POLITICAL ACTION STRATEGY: THE LEGISLATIVE,
POLITICAL AND ELECTORAL PROCESS IS USED TO
PRESSURE THE TARGET
• EXAMPLES: GETTING LEGISLATION INTRODUCED, MASS
LOBBYING, RUNNING SLATES OF CANDIDATES, ETC
STRATEGIC CAMPAIGN STRATEGY

7. • CAPITAL STRATEGY: THE EMPLOYER’S BEHAVIOR IS
CHALLENGED THROUGH ITS TIES WITH INVESTORS,
LENDERS AND SHAREHOLDERS
• EXAMPLES: COMMUNICATION TO FINANCIAL ANALYSTS,
SHAREHOLDERS AND LENDERS
STRATEGIC CAMPAIGN STRATEGY

8. • INTERNATIONAL STRATEGY: PRESSURE IS PLACED ON
THE EMPLOYER’S INTERNATIONAL IMAGE, OPERATIONS
AND MARKETS
• EXAMPLES: INTERNATIONAL DAYS OF PROTEST AND
HAND BILLING, GLOBAL CODES OF CONDUCT, WORKER/
COMMUNITY DELEGATIONS OVERSEAS
STRATEGIC CAMPAIGN STRATEGY

9. • SUPPLIERS/ VENDORS STRATEGY: SCRUTINIZING TIES
WITH IMPORTANT SUPPLIERS AND VENDORS
• EXAMPLES: LAWFUL PICKETS FOR DELIVERIES, HAND
BILLING OTHER VENDORS/ CUSTOMERS
STRATEGIC CAMPAIGN STRATEGY

10. • PUBLIC RELATIONS/ IMAGE STRATEGY: EXPOSING THE
EMPLOYER’S IMAGE AS ONE THAT VIOLATES SOCIAL
STANDARDS
• EXAMPLES: USE OF MEDIA AND COMMUNITY AWARENESS
STRATEGIC CAMPAIGN STRATEGY

11. • GOVERNMENT/ REGULATORY STRATEGY: ASSISTING
GOVERNMENT AGENCIES THAT ENFORCE LAWS AND
REGULATE EMPLOYERS TO SCRUTINIZE THE TARGET
EMPLOYER
• EXAMPLES: DOH, OSHA, DOL, NLRB, IRS, ETC…
STRATEGIC CAMPAIGN STRATEGY