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KOMEN GREATER NYC RACE FOR THE CURE
RUN
BREAST
CANCER
OUT OF
TOWN
MB
SPONSORSHIP BROCHURE
SEPTEMBER 10th | CENTRAL PARK | ...
national breast cancer research
programstofindthecures.
CREATING MORE
BREAST CANCER
SURVIVORS
SINCE 1990
Komen Greater NYC ...
2016 RACE
PARTICIPANTS = 16,000+
PRINT ADS
RACE BROCHURES
RACE T-SHIRTS
RACE POSTERS
16.5 M
100,000
13,000+
1,500
SPONSOR ...
nearly
KOMEN GREATER NYC PROVIDED TO BREAST HEALTH SERVICES TO
SPONSORBENEFITSKOMEN GREATER NYC RACE FOR THE CURE
SUNDAY, ...
TARGETED SPONSORSHIPS
SUNDAY, SEPTEMBER 10TH IN CENTRAL PARK
PREMIER
Start Line
Finish Line
Social Media
VIP Zone
Kids Rac...
2016 RACE FOR THE CURE SPONSORS
AMEX, Darling Clementines, Good Neighbor NYC, Novartis Oncology
LOCAL PRESENTING SPONSOR
S...
EXTENSIVE EVENT COVERAGE
For more information, please contact Dana Miele, Director of Development & Communications
at 646-...
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Komen Greater NYC RFTC Sponsorship Brochure 2016

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Sponsor benefits and information for the Komen Greater NYC Race for the Cure to be held in Central Park on Saturday, September 10th, 2016.

Published in: Government & Nonprofit
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Komen Greater NYC RFTC Sponsorship Brochure 2016

  1. 1. KOMEN GREATER NYC RACE FOR THE CURE RUN BREAST CANCER OUT OF TOWN MB SPONSORSHIP BROCHURE SEPTEMBER 10th | CENTRAL PARK | 5K RUN/WALK
  2. 2. national breast cancer research programstofindthecures. CREATING MORE BREAST CANCER SURVIVORS SINCE 1990 Komen Greater NYC is: • The leading local resource for the medically underserved in need of breast cancer screening, treatment, diagnostic and support services. • A strong, locally driven grassroots organization led by dedicated staff and a passionate Board of Directors and supported by thousands of volunteers. ABOUT SUSAN G. KOMEN GREATER NYC ©2012MarkJasonPhotography Clinical breast exams Other diagnostic services 0 2,000 4,000 6,000 8,000 10,000 Screening Coordination Mammograms 12,000 0 4,000 8,000 12,000 16,000 20,000 24,000 Support Service* Breast Cancer Education Support Services 28,000 *Phychosocial, treatment assistance, meals, transportation, etc. Nassau Suffolk Westchester Rockland Richmond Kings Queens New York Bronx 328 Total # of cancers diagnosed : Komen Greater NYC’s service area includes nine counties and over 12 million people, which is 62% of the population of New York State. IN ONE YEAR KOMEN GREATER NYC PROVIDED BREAST HEALTH SERVICES TO 52,685 NEW YORKERS THROUGHOUT A NINE COUNTY SERVICE AREA SERVICE AREA For more information, please contact Dana Miele, Director of Development & Communications at 646-380-0239 or dmiele@komennyc.org.
  3. 3. 2016 RACE PARTICIPANTS = 16,000+ PRINT ADS RACE BROCHURES RACE T-SHIRTS RACE POSTERS 16.5 M 100,000 13,000+ 1,500 SPONSOR MARKETING IMPRESSIONS RACE DEMOGRAPHICS 58% female 21% no answer 21% male 26-35 participants since the first Race in 1991 Gender Age 403,053 OVER 500 MILLION RACE MARKETING IMPRESSIONS Thanks to partnerships with CBS2, 1010 WINS, Fresh 102,7, CBS Radio, New York Post, Wall Street Journal, Amsterdam News, and more. • Exposure in New York City, America’s #1 market • Team up with the world’s largest nonprofit source of funding in the fight against breast cancer • Customize a sponsorship package to fulfill specific marketing objectives • Increase brand awareness • Drive sales • Leverage our fully integrated Race marketing, media, promotional and social media campaign • Interact with thousands of participants through experiential and customized on-site activations • Challenge employees and stakeholders in corporate Race teams and fundraising platforms PARTNERSHIP BENEFITS: For more information, please contact Dana Miele, Director of Development & Communications at 646-380-0239 or dmiele@komennyc.org. 46-55 36-45 <18 18-25 26-35 56-65 >65 Unknown
  4. 4. nearly KOMEN GREATER NYC PROVIDED TO BREAST HEALTH SERVICES TO SPONSORBENEFITSKOMEN GREATER NYC RACE FOR THE CURE SUNDAY, SEPTEMBER 10TH IN CENTRAL PARK Category exclusivity Logo in print ads Rotating logo on Race home page Hyperlink on Race sponsor page Two Race-related social media messages to KGNYC Facebook and Twitter followers Logo on brochure (100K+), t-shirts (13K) and posters (1K) Logo on website Race sponsor page Sponsor Expo booth on Race Day Race sponsorship commemorative plaque Mention during live Race Day Start Program Race Day team photo Company banner at Start Line chute (provided by sponsor) Mention in press/media materials Mention during live Race Day announcements and awards ceremony SPONSORSHIP LEVEL Local Presenting Diamond Media Platinum Gold Silver Bronze Name on brochure, website and Race Day signage Complimentary Race entries Name on t-shirts (15K), posters (1.5K) and print ads • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 2 16 1 10 1 10 1 10 1 11 10 15 T-shirt June 24, 2017 Poster June 24, 2017 Application June 10, 2017 Sponsor Expo August 19, 2017 ©MarkJasonPhotography • Brand inclusion in advertising, marketing, and promotion • Inclusion in press announcements • Race website presence and email campaigns • Social media promotion • Customizable on-site activation • Start and finish stage branding and live announcements • Race route activations • Branding on participant t-shirts CUSTOMIZABLE CAMPAIGN HIGHLIGHTS
  5. 5. TARGETED SPONSORSHIPS SUNDAY, SEPTEMBER 10TH IN CENTRAL PARK PREMIER Start Line Finish Line Social Media VIP Zone Kids Race/Kids Zone Photo Zone Recovery Zone (SOLD) Hope Village Teams Area SUPPORTING Race Day Sampling Info Volunteers Mile Marker (Three Available) Water Stations (Three Available) BRAND INTEGRATION For more information, please contact Dana Miele, Director of Development & Communications at 646-380-0239 or dmiele@komennyc.org.
  6. 6. 2016 RACE FOR THE CURE SPONSORS AMEX, Darling Clementines, Good Neighbor NYC, Novartis Oncology LOCAL PRESENTING SPONSOR SILVER LEAD DIAMOND PLATINUM GOLD MEDIA NATIONAL SPONSORS
  7. 7. EXTENSIVE EVENT COVERAGE For more information, please contact Dana Miele, Director of Development & Communications at 646-380-0239 or dmiele@komennyc.org.

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