26th JMAT Award Winner : Dreamcatcher 1 Year Marketing Plan for Major Cineplex Group PDF

4. CONTENTS
Executive Summary 1
PESTL 2
Competitor Analysis 3
Customer Analysis 4
Consumer Facts 5
SWOT 5
Direction 6
Big Idea 7
Target Persona 8
Positioning 9
Marketing and Financial Objective 10
Alternative Plan 10
Strategy 11
Major One Space Platform 12
Disruptive Communication 18
Business Partner 24
Customer Value 25
Customer Experience 25
Internal Marketing 26
Creating Shared Value 26
Gantt Chart & Budget 27
KPI 27
Financial analysis 28
3 Year Growth Plan 29
Conclusion 30
Why go digital with Major One Space? 30
ANALYSIS
STRATEGY
IDEA
FINANCIAL MANAGEMENT
CONCLUSION & RECOMMENDATION