Major One Space Customer Research
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Major One Space Customer Research
- 3. Location
- 4. CUSTOMER RESEARCH 540 50 4 About Major Customer Behavior
- 5. Key Finding 1 : about Major Untapped Opportunity Brand PersonalityPerception =
- 6. อดีต Key Finding 2 : Cinema Behavior ปัจจุบัน
- 7. UNTAPPED OPPORTUNITY DIGITAL NATIVE DIRECTION Our main compass. NO ALL IN ONE MOVIE SPACE ฟ Major เป็นผู้นำในตลำด CINEMA INDUSTRY DISRUPTION
- 8. Major one space Social Platform And Cinematic Experience ผู้นำ พื้นที่ที่รวมทุกอย่ำง
- 9. ?
- 10. DreamCatcher
- 11. CURRENT SITUATION Just A Cinema Gap Between Major and Gen Y
- 12. STRATEGY This is how we roll. Disruptive Communication Disruptive Innovation Disruptive Behavior Just a Cinema Gap between Major and Gen Y Online Social Platform Digital Content Marketing New Movie Culture
- 15. 1. 3. 4. 5. 1. Major Space 2.2. Search Fast Space 3. Movie 4. M Society 5. My Profile MAJOR ONE SPACE Disruptive Innovation Disruptive COMMUNICATION ตอบทุกโจทย์ของคนรักหนัง
- 16. Feed Space for Movie Lover MAJOR SPACE Trend Update For Movie Lover Disruptive Innovation Disruptive COMMUNICATION 1
- 17. Search Engine For Movie Ticket SEARCH FAST SPACE ช่วงเวลำที่ต้องกำร หนังที่อยำกดู Disruptive Innovation Disruptive COMMUNICATION 2
- 18. Suggested For You Mutual Watchlist Movie Review MOVIE Disruptive Innovation Disruptive COMMUNICATION 3
- 19. Online Community For Movie Lover M SOCIETY Communicate & Share Disruptive Innovation Disruptive COMMUNICATION 4
- 20. MY PROFILE Movie Profile My Memo Badge Disruptive Innovation Disruptive COMMUNICATION 5
- 24. Disruptive Communication PHASE 1 Step To Major One Space PHASE 2 Join Major One Space PHASE 3 Play Major One Space PHASE 4 365 Day With Major One Space Disruptive Innovation Disruptive COMMUNICATION
- 25. Disruptive Communication PHASE 1 Step To Major One Space PHASE 2 Join Major One Space PHASE 3 Play Major One Space PHASE 4 365 Day With Major One Space Disruptive Innovation Disruptive COMMUNICATION
- 26. Disruptive Innovation Disruptive COMMUNICATION 365 Days Major One SpacePlay Major One SpaceJoin Major One SpaceStep to One Space #steptoonespace #welcometomajoronespace 12 ชั่วโมงหลัง เฉลย! 12 ชั่วโมงแรก Months 1 2 3 4 5 6 7 8 9 10 11 12
- 27. Disruptive Innovation Disruptive COMMUNICATION 365 Days Major One SpacePlay Major One SpaceJoin Major One SpaceStep to One Space #steptoonespace #welcometomajoronespace 12 ชั่วโมงหลัง เฉลย!12 ชั่วโมงแรก Months 1 2 3 4 5 6 7 8 9 10 11 12
- 28. Disruptive Innovation Disruptive COMMUNICATION 365 Days Major One SpacePlay Major One SpaceJoin Major One SpaceStep to One Space #steptoonespace 12 ชั่วโมงหลัง Months 1 2 3 4 5 6 7 8 9 10 11 12
- 29. Disruptive Innovation Disruptive COMMUNICATION 365 Days Major One SpacePlay Major One SpaceJoin Major One SpaceStep to One Space #steptoonespace 12 ชั่วโมงหลัง12 ชั่วโมงแรก เฉลย! โดยการจัดงานแถลงข่าว #welcometomajoronespace Months 1 2 3 4 5 6 7 8 9 10 11 12
- 30. Disruptive Communication PHASE 1 Step To Major One Space PHASE 2 Join Major One Space PHASE 3 Play Major One Space PHASE 4 365 Day With Major One Space Disruptive Innovation Disruptive COMMUNICATION
- 31. Disruptive Innovation Disruptive COMMUNICATION 365 Days Major One SpacePlay Major One SpaceJoin Major One SpaceStep to One Space #joinmajoronespace 1st Campaign 2nd Campaign Months 1 2 3 4 5 6 7 8 9 10 11 12
- 32. Disruptive Innovation Disruptive COMMUNICATION 365 Days Major One SpacePlay Major One SpaceJoin Major One SpaceStep to One Space #joinmajoronespace 1st Campaign 2nd Campaign Months 1 2 3 4 5 6 7 8 9 10 11 12
- 33. Disruptive Innovation Disruptive COMMUNICATION 365 Days Major One SpacePlay Major One SpaceJoin Major One SpaceStep to One Space #joinmajoronespace 1st Campaign 2nd Campaign Months 1 2 3 4 5 6 7 8 9 10 11 12
- 34. Disruptive Communication PHASE 1 Step To Major One Space PHASE 2 Join Major One Space PHASE 3 Play Major One Space PHASE 4 365 Day With Major One Space Disruptive Innovation Disruptive COMMUNICATION
- 35. 365 Days Major One SpacePlay Major One SpaceJoin Major One SpaceStep to One Space #playmajoronespace Online Campaign Offline Campaign Months 1 2 3 4 5 6 7 8 9 10 11 12
- 36. Disruptive Innovation Disruptive COMMUNICATION 365 Days Major One SpacePlay Major One SpaceJoin Major One SpaceStep to One Space Buy Ticket Reaction Movie Review New-Comer Monday Watching Bucket Set My Memo Major Citizen Months 1 2 3 4 5 6 7 8 9 10 11 12 2 Movies In 1 day 3 Days Watching FB Activity Movie Quiz Emperor
- 37. Disruptive Communication PHASE 1 Step To Major One Space PHASE 2 Join Major One Space PHASE 3 Play Major One Space PHASE 4 365 Day With Major One Space Disruptive Innovation Disruptive COMMUNICATION
- 38. Disruptive Innovation Disruptive COMMUNICATION 365 Days Major One SpacePlay Major One SpaceJoin Major One SpaceStep to One Space #365daysmajoronespace 1st Campaign 2nd Offline Campaign Months 1 2 3 4 5 6 7 8 9 10 11 12
- 39. Disruptive Innovation Disruptive COMMUNICATION 365 Days Major One SpacePlay Major One SpaceJoin Major One SpaceStep to One Space #365daysmajoronespace 1st Campaign 2nd Offline Campaign Months 1 2 3 4 5 6 7 8 9 10 11 12
- 40. Disruptive Innovation Disruptive COMMUNICATION 365 Days Major One SpacePlay Major One SpaceJoin Major One SpaceStep to One Space #365daysmajoronespace 1st Campaign 2nd Offline Campaign Months 1 2 3 4 5 6 7 8 9 10 11 12
- 41. Customer Experience Mobile Banking x MGENStandee 3D
- 42. Customer Experience Standee 3DMobile Banking x MGEN เตมเงนผ่าน MGEN ผ่าน Mobile Banking ลูกค้าตัดสนใจได้ง่ายขึ้น
- 43. Business Partner M-Bonus SpaceUBER Safety Space
- 44. Business Partner UBER Safety SpaceM-Bonus Space เตมเงน MGEN ผ่าน K-Banking หรอ Line Play ได้โบนัสเพ่ม 10%
- 45. 3Year Growth Plan ปีที่ 2 ขยำยไปสู่กลุ่ม Majority
- 46. 3Year Growth Plan ปีที่ 2 ขยำยไปสู่กลุ่ม Majority
- 47. 3Year Growth Plan ปีที่ 3 สร้ำง Badge ใหม่ ทุกๆ 3 เดือน ปีที่ 2 ขยำยไปสู่กลุ่ม Majority ปีที่ 4 ขยำยไปสู่กลุ่มประเทศ CLMV
- 48. Financial NPV > 0 IRR > WACC Payback มีระยะเวลาสั้นคุ้มค่าต่อการลงทุน
- 52. Top of Mind >> Share of Heart
- 53. No One But Major Irrelevant From Rivalry Revolution Of Movie Culture Be GenY Friend Why go digital with Major One Space?
- 54. No One But Major Irrelevant From Rivalry Revolution Of Movie Culture Be GenY Friend Why go digital with Major One Space? Major one space
- 55. Major one space