1. Kavi Kardos
Director, SEO @Uproer
@therarevos
slideshare.net/KaviKardos
1
Streamlining
Your UX with AI
(and Common Sense)

2. Stata Center
by Frank Gehry
MIT Campus
Cambridge, MA

3. @therarevos
#pubcon
Architecture
matters

4. @therarevos
#pubcon
What I inherited

5. The process
Audit Map Migrate Design
@therarevos
#pubcon

6. Audit Map Migrate Design
@therarevos
#pubcon
The process

7. @therarevos
#pubcon
Technical:
the crawl
6,255 URLs
18 primary subfolders
1 giant Google Sheet

8. @therarevos
#pubcon
Content:
the good

9. no author
no publish date
(it’s old)
@therarevos
#pubcon
Content:
the bad

10. @therarevos
#pubcon
Content:
the ugly

11. Audit Map Migrate Design
@therarevos
#pubcon
The process

12. @therarevos
#pubcon
Demolition
cut useless subfolders
remap by topic

13. @therarevos
#pubcon

14. Audit Map Migrate Design
@therarevos
#pubcon
The process

15. @therarevos
#pubcon
Moving day
Resource Types
overhaul in WP
301 everything

16. @therarevos
#pubcon
Monitoring
recrawl
track by slug

17. Audit Map Migrate Design
@therarevos
#pubcon
The process

18. @therarevos
#pubcon

19. @therarevos
#pubcon

20. @therarevos
#pubcon
Plus:
structured data
articles
authors
publishing practices

21. @therarevos
#pubcon
The results

22. pruned /resources/ URLs by 15%
@therarevos
#pubcon
Within six months…

23. sessions to /resources/ up 4.34%
@therarevos
#pubcon
Within six months…

24. (that’s +1,119,343 sessions)
@therarevos
#pubcon
Within six months…

25. gated content downloads
up 6.16% (+88K)
@therarevos
#pubcon
Within six months…

26. conversions from /resources/
up 5.81% (+84K)
@therarevos
#pubcon
Within six months…

27. we could have moved faster.
@therarevos
#pubcon
We love it! But…

28. @therarevos
#pubcon
The tools
Screaming Frog
GPT-4 Advanced Data
Analysis (formerly
Code Interpreter)
WebPilot plugin

29. @therarevos
#pubcon
Structural auditing
Screaming Frog crawl
>all inlinks download
find orphaned pages
find underlinked pages

30. @therarevos
#pubcon
Topical sorting
by slug
uncategorized
resources list
topics list

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#pubcon
Topical sorting
by slug
GPT-generated KW list
slugs sorted according to
KW match

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#pubcon
Topical sorting
by content
Screaming Frog crawl
>full export
URLs sorted according to
KW match in titles &
meta descriptions

33. @therarevos
#pubcon
Clustering
& linking
GPT combines slugs, titles,
& descriptions
group by common words &
phrases

34. @therarevos
#pubcon
Clustering
& linking
bad topic choices
topical refinement
URLs grouped into topical
clusters

35. @therarevos
#pubcon
Tables
of contents

36. @therarevos
#pubcon
Structured
data

37. @therarevos
#pubcon
Architecture
matters…
but so does
efficiency

38. @therarevos
bit.ly/kkardos
Thank you!