Analysis of "You May Not Need Big Data After All" by Jeanne W. Ross, Cynthia M. Beath and Anne Quaadgras

1. NOT A BIG DEAL
BIG DATA

2. THIS IS KAUSTUBH SRIVASTAVA
FROM SRM CHENNAI

4. DATA BEING COLLETED
 Data is being collected and not being
utilized properly
 This adds up to loss to the company

5. COMPANY’S SPENDING
 Companies are spending a lot on big
data analyst and scientist
 No outcome is coming up
??Y??

6. WHATS GOING WRONG
The company are getting new data
and they keep on paying the analyst
to solve the data adequately but are
not working upon what data their
company has

7. WHAT’S IN THE ARTICLE
The articleYou May Not Need Big
Data After All byJeanneW. Ross,
Cynthia M. Beath and Anne Quaadgras
says that money is being spent not in a
proper way and the analysis on local
people is very important

9. SCENARIO BETWEEN 7-11 AND US
BASED RETAILER
 7-11 took note of small things and
kept notes about the local
surrounding and improved it and did
very small research about things not
related to the surrounding

10. US BASED RETAILER
 US based retailer did not see what the
localites want but went on the
purchases made and on the analysis
report which made them a big loss in
future

12. INSIGHTS
Money is being
thrown on data
analyst and
scientist but not
worth
Small analysis is
very important
in order to make
profit and save
money for
further
investment

14. CONCLUSION
 The companies should think carefully
on what to research and how to spend
the money
 Analyzing about the local people is
one of the most important think to do

15. THANKS