Big data refers to huge and growing collections of data that are intended to grow rapidly. Big data technology focuses on finding patterns in a company's data to simplify the future. Some pros of big data include quickly recognizing errors, real-time fraud detection, identifying trends, helping make money, and expanding companies. Cons include the difficulty using data analytics software and small failures potentially leading to big losses. How people interpret data can differ, and interpretations may be good or bad depending on the person.