SMUG Extension Class in Green Bay

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These are the slides from my March 25 presentation to the NE Wisconsin chapter of the Public Relations Society of America.

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SMUG Extension Class in Green Bay

  1. 1. Not Your Father’s Media (Yet) Northeast Wisconsin Chapter, PRSA Lee Aase March 25, 2008
  2. 2. 2
  3. 3. Rules for Effective Presentations • Establish credibility • Manage Expectations
  4. 4. Breaking the Rules • Political Science, B.S.
  5. 5. Mutual Expectations • I won’t read my slides to you • No excessive note-taking • Interaction is essential 5
  6. 6. Goals/Plans for Today • Overview of Carnage • Social Media Sampler • Real, Practical Examples • Excuse Elimination • Your Action Plan - Get SMUG 6
  7. 7. Surveying the Wreckage • Massive newspaper layoffs/buyouts • Star Tribune • Pioneer Press • Los Angeles Times

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