3. Mind Map
Language Left to
Cultural
differences escape
Beliefs Refugee
Religion
Documentaries Bad or good?
Asylum
Immigration
Immigration
Reality
shows
TV Illegal
Drama
Laws
Border Represented
control badly
Representation Multiculturalism Agencies
TV Criminals
Film Papers/
Social Papers
news
networking
Media Traditions
Mainstream
Magazine Celeb Laws and Religion
gossip customs Burka
Abortion
Arranged marriage
Holidays
Accepted or not?
Women's role
X-mas & Easter
4. Research of different ethnic backgrounds in TV
• Representation
• Cast of 2010
• Reality TV
• Stereotypical
• Shown not to have any other races apart from white
• Blonde girls, perfect body image
• Boys typical brown hair, looking rich
• No representation of a multicultural “Essex”
• Program shown in ITV2
• Genre: Action, Drama, Science fiction, Dark comedy, Supernatural
• One black person - male
• One mixed race – female
• Shown to be more open to an ethnical programme
• Filmed in south east London
• Portraying that English programmes are more multicultural
• Shown in Channel 4
• Immigration shows
5. News on Multiculturalism
Good points of different
identities in Britain.
Talking about other positive things about
other countries.
6. • Different points about
different countries
• Has a political view
from David Cameron
• Shows good things
about other countries
in London
• Stories from other
people with different
ethnic background
• Videos of Amnesty
International
• Has a Latin support
group
7. Newspaper and Magazine
Representation
• BBC News
• Represents a more Islamic side of
immigration
• Some negatives
• Wanting to protect the British people
• Very stereotypical
• Shows a political view
• Political influences
8. Multiculturalism
Benefits Difficulties
• Get to try new food • Racism
• See different cloths • Political party like: BNP
• Experience different religions • Too many differences in one place might
cause problems
• Understand about other cultures
• It decreases the country as its culture is
• Enhances national unity diluted
• Boosts creativity
• It helps people to acquire a sense of
tolerance and peace towards other
cultures
• We become worldly, and learn about
other places and people
9. Episodes
Episode 1: What are the representations of Multiculturalism in
the Media in the UK?
Episode 2: Why they are represented like that? What has
caused the stereotypes.
Episode 3: Can it be stopped? Can we change what the public
thinks about some of the stereotypes?
People would know more about how much cultures and
traditions there are in London as a Multicultural society and how
they are represented in the Media.
Observatory and informative documentary.
10. Target Audience / Channel
• Age: 25-37
• Jobs: offices, teachers
• Class: Working class
• Gender: Male and Female
• People would be interested to watch this documentary as they would
enjoy learning more about the cultures in their country and how the
media has an affect in it.
Channel: Channel 4
Time: 9pm
I have chosen this time and channel because it’s the time where people of the
target audience age is more available and its not too early and not too late its
appropriate for that age. Also I picked channel 4 because of previous
programmes they have done on this subject, they seem to be a very open
channel .
