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Design Impact Social Media Study

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Final Presentation at my internship at Design Impact. Using my research findings and the social media audit of Design Impact, I made recommendation on how to improve its following on various social media channels. I also outline the best practices I discovered for social media.

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Design Impact Social Media Study

  1. 1. DESIGN IMPACT Social Media Study
  2. 2. YOUR MARKETING GRADE
  3. 3. BEST PRACTICE #1 Know that results is king and measure them! End result: $$$ from custom workshops Potential customers… • • • Share/Retweet Comments Direct Message • Follow …on social media. Measure these too!
  4. 4. BEST PRACTICE #2 Listen to online conversations Pick keywords, search, read, refine keywords Key Word Ideas •Key Internal People •Competitors •Industry trends/issues •Publications/Events •Partners/ advisors •Influencers in the field •Industry Jargon •Relevant phrases
  5. 5. DESIGN IMPACT KEYWORDS •#socialdesign •#SOCENT •#Socinn •Social Design Glossory •Public Interest Design •Ramsey Ford •Kate Hanisian
  6. 6. BEST PRACTICE #3 Create talk-able content What interests our audience? (Pick what’s relevant for your brand) 1. 2. 3. 4. 5. Amusing Useful Engaging Bizarre Opportunities
  7. 7. WHAT’S TALKABLE TO YOU ON THIS PAGE?
  8. 8. BEST PRACTICE #4 Be social on social media Ideas •Comment on related posts/ tweets •Tag people/orgs •Ask ???s that encourage discussions •Comment on shared blog posts •Talk about other ppl/orgs too
  9. 9. BEST PRACTICE #5 Ask for help, but make it easy to help you Ideas •Ask for LIKES/ retweets or shares •Ask ppl to post/tweet abt. DI w/ prewritten content •Ask for comments, include a specific ??? to comment on •Include share/tweet button 4 blog posts
  10. 10. BEST PRACTICE #6 Use Great Tools Social Media Management Simple Branding Solutions
  11. 11. RECOMMENDATIONS Easy Medium 1.Ask for LIKES & Retweets 1.Take more pictures & Tag ppl,orgs 2.Find great outside content: Share,retweet it 2.Promote Social Media to new contacts w/ mobile site 3.Ask questions that encourage discussion Hard 1.Experiment with content & measure results w/ analytics

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