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Design Impact Social Media Study


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Final Presentation at my internship at Design Impact. Using my research findings and the social media audit of Design Impact, I made recommendation on how to improve its following on various social media channels. I also outline the best practices I discovered for social media.

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Design Impact Social Media Study

  1. 1. DESIGN IMPACT Social Media Study
  3. 3. BEST PRACTICE #1 Know that results is king and measure them! End result: $$$ from custom workshops Potential customers… • • • Share/Retweet Comments Direct Message • Follow …on social media. Measure these too!
  4. 4. BEST PRACTICE #2 Listen to online conversations Pick keywords, search, read, refine keywords Key Word Ideas •Key Internal People •Competitors •Industry trends/issues •Publications/Events •Partners/ advisors •Influencers in the field •Industry Jargon •Relevant phrases
  5. 5. DESIGN IMPACT KEYWORDS •#socialdesign •#SOCENT •#Socinn •Social Design Glossory •Public Interest Design •Ramsey Ford •Kate Hanisian
  6. 6. BEST PRACTICE #3 Create talk-able content What interests our audience? (Pick what’s relevant for your brand) 1. 2. 3. 4. 5. Amusing Useful Engaging Bizarre Opportunities
  8. 8. BEST PRACTICE #4 Be social on social media Ideas •Comment on related posts/ tweets •Tag people/orgs •Ask ???s that encourage discussions •Comment on shared blog posts •Talk about other ppl/orgs too
  9. 9. BEST PRACTICE #5 Ask for help, but make it easy to help you Ideas •Ask for LIKES/ retweets or shares •Ask ppl to post/tweet abt. DI w/ prewritten content •Ask for comments, include a specific ??? to comment on •Include share/tweet button 4 blog posts
  10. 10. BEST PRACTICE #6 Use Great Tools Social Media Management Simple Branding Solutions
  11. 11. RECOMMENDATIONS Easy Medium 1.Ask for LIKES & Retweets 1.Take more pictures & Tag ppl,orgs 2.Find great outside content: Share,retweet it 2.Promote Social Media to new contacts w/ mobile site 3.Ask questions that encourage discussion Hard 1.Experiment with content & measure results w/ analytics