1. SOCIALLY ACTIVATED
SOCIAL MEDIA AND THE MILLENNIAL
GENERATION

2. WHY SOCIAL MEDIA?
▸ 62% of millennial said that that they frequently socialized
on the internet and through social media
▸ Most used Platforms were Facebook, Instagram, and
Twitter
▸ Facebook must widely used to help individuals feel like
can share ideas about relevant topics.

3. POPULAR HASHTAGS FROM THE PAST 5 YEARS
▸ #Kony2012
▸ #BringBackOurGirls
▸ #ICEBUCKETCHALLENGE
▸ #Ferguson
▸ #JeSuisParis
▸ #BlackLivesMatter
▸ #Equality
▸ #YesAllWomen

4. SOCIAL ACTIVISM
▸ Individuals show support for an organization or a cause
they have a strong connection to or something they want
to learn more about
▸ Millennials consider, liking, sharing, using a certain
hashtag and commenting a form of social activism.

5. MILLENNIAL INFLUENCE AND SOCIAL ACTIVISM THROUGH SOCIAL MEDIA
▸ Social Media can help non profit/charitable organizations
build a solid follower base, contributing to a strong
support to their certain cause

6. QUESTIONS/HYPOTHESIS
▸ R1-What forms of social media does the millennia’s
typically use the most to show support.
▸ H1- The Millennial Generation participates in social
through online communities

7. METHOD 1
▸ 861 Facebook friends were analyzed based solely upon
their profile picture filters and content they shared. A
content analysis was performed.

8. RESULTS
▸ Profile pictures
▸ Supporting the troops
▸ Religion
▸ Politics
▸ Gay Rights
▸ Paris flag

9. TEXT
RESULTS FROM PART 1 CONTINUED
▸ 17% of the 861 changed their profile picture
▸ More females the males
▸ Average age was 23
▸ Paris Profile pictures were the most popular

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PART 2 METHOD
▸ Survey Monkey
▸ 111 Participants
▸ Goal of the survey was to get an understanding and to
determine if any correlation or trends are found
between millennial use of social media and social
activism.

12. TEXT
RESULTS PART 2
▸ Facebook most popular platform
▸ Participated in a social awareness event 50% of the time.

13. TEXT
PART 2 CONTINUED
▸ Popular form of participation
▸ Donating money
▸ Sharing the link to raise awareness
▸ Most popular
▸ Volunteered for the cause

14. TEXT
CONCLUSION
▸ Facebook was the primary form of communication that the
millennial used to participate in social activism.
▸ Social media does have a positive influence on the actions
on social activism.