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5 LESSONS FROM THE2012 PRESIDENTIAL ELECTIONSECOND SCREENvia @sengsengSaturday, April 20, 2013
lesson 1:resonance is relevance#RomneyEncore #47PercentSaturday, April 20, 2013
lesson 1.5:always on societySousveillance refers to the recording of anactivity by a participant in the activity, typicall...
lesson 2:Friends matter• The Obama campaign used Facebook to "replicatethe door-knocking efforts of field organizers" on am...
lesson 3:humor is powerfulNever Underestimate the Power of FunSaturday, April 20, 2013
lesson 3:humor is powerfulhttp://bindersfullofwomen.tumblr.com/Saturday, April 20, 2013
lesson 3:humor is powerfulhttp://textsfromhillaryclinton.tumblr.com/Saturday, April 20, 2013
lesson 3:humor is powerfulMemes matterSaturday, April 20, 2013
lesson 4:make it snackableSaturday, April 20, 2013
lesson 4:make it snackableSaturday, April 20, 2013
lesson 5:the medium is the audience• Reddit “Ask Me Anything” with POTUSSaturday, April 20, 2013
lesson 5:the medium is the audienceSaturday, April 20, 2013
any questions?Saturday, April 20, 2013
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5 lessons from 2012 presidential election second screen

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5 lessons from 2012 presidential election second screen

  1. 1. 5 LESSONS FROM THE2012 PRESIDENTIAL ELECTIONSECOND SCREENvia @sengsengSaturday, April 20, 2013
  2. 2. lesson 1:resonance is relevance#RomneyEncore #47PercentSaturday, April 20, 2013
  3. 3. lesson 1.5:always on societySousveillance refers to the recording of anactivity by a participant in the activity, typicallyby way of small wearable or portable personaltechnologies. Sousveillance has been describedas "inverse surveillance" based on the wordsurveillance (from the French sur, "from above",and veiller, "to watch"), and substituting theprefix sous, "from below."Saturday, April 20, 2013
  4. 4. lesson 2:Friends matter• The Obama campaign used Facebook to "replicatethe door-knocking efforts of field organizers" on amass scale.•During final weeks of the campaign, Obamasupporters received pictures of friends in swingstates. They were then urged to click a buttonasking the swing state voters to register to vote,vote early or get to the polls. •The campaign found that the tactic worked 20% ofthe time "in large part because the message camefrom someone they knew."Saturday, April 20, 2013
  5. 5. lesson 3:humor is powerfulNever Underestimate the Power of FunSaturday, April 20, 2013
  6. 6. lesson 3:humor is powerfulhttp://bindersfullofwomen.tumblr.com/Saturday, April 20, 2013
  7. 7. lesson 3:humor is powerfulhttp://textsfromhillaryclinton.tumblr.com/Saturday, April 20, 2013
  8. 8. lesson 3:humor is powerfulMemes matterSaturday, April 20, 2013
  9. 9. lesson 4:make it snackableSaturday, April 20, 2013
  10. 10. lesson 4:make it snackableSaturday, April 20, 2013
  11. 11. lesson 5:the medium is the audience• Reddit “Ask Me Anything” with POTUSSaturday, April 20, 2013
  12. 12. lesson 5:the medium is the audienceSaturday, April 20, 2013
  13. 13. any questions?Saturday, April 20, 2013

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