IW-AON UNITY CONSCIOUSNESS MARKETING _ EXPANSION OF MARKETING 3.0

IW-AON BUSINESS MARKETING
WIN-WIN FOR THE GOOD OF THE WHOLE.
© ARTEMIS MARKETING CONSULTANCY & STRATEGIES
TM

TM
WIN-WIN for THE GOOD of THE WHOLE
IW-AON Unity Consciousness Business Marketing operates through its IW-AON BUSINESS MARKETING
MODEL where Unity Consciousness, Universal wisdom, the balancing IW-AON marketing strategy service
packages and the Marketing 3.0 Model and its operating marketing tools are integrated.
The strategy development view is from a MACRO perspective interconnected with the COLLECTIIVE
CONSCIOUSNESS where the marketing strategies, the archetypal branding strategies, the visual design
concepts, the product and service concept architecture, the content marketing strategies, the project
marketing strategies and the alchemy coaching integration, serve to activate a shifting in consciousness in
the COLLECTIVE CONSCIOUSNESS of HUMANITY.
With strategical targeted input we are able to develop balancing strategies and projects which help expand
consciousness in order to start the necessary process which is needed if we want to rebalance our so
unbalanced world.

PERSONAL
CONSCIOUSNESS
I AM
PRESENCE
MENTAL, INTUITIVE
& SENSORY PRESENCE
CULTURE
MOVEMENT
COLLECTIVE
COLLECTIVE
CONSCIOUSNESS OF HUMANITY
SUM OF EVERY
PERSONAL
CONSCIOUSNESS WHICH
IS AWARE TO EXIST.
CONSCIOUSNESS OF THE
WHOLE AS A UNITY.
SUM OF CIRCA
7,5 BILLION PERSONAL
CONSCIOUSNESS’S
WHICH CORRESPONDS
TO THE NUMBER OF
THE FAMILY
MEMBERS OF
HUMANITY
CONSCIOUSNESS
DUALITY CONSCIOUSNESS
win-loser models, modelled unbalanced conditioning
by one way direction viewing using mainly the skills
linked with the FORCE of Action
MACRO
VIEW
B
A
L
A
N
C
I
N
G
S
T
R
A
T
E
G
I
E
S
UNITY
CONSCIOUSNESS

IW-AON UNITY CONSCIOUSNESS MARKETING

IS AN ALCHEMICAL MARKETING STRATEGY MODEL WITH BALANCING MARKETING SERVICE PACKAGES. IT CREATES
CONSCIOUSNESS UPFLIFTING BALANCING INNOVTIVE MARKET PROJECTS AND MARKETING STRATEGIES. PRIORITY IS THE
FOCUS ON THE INTEGRATION OF THE WITHIN RESPECTING THE GOOD OF THE WHOLE. THE FINANCIAL RETURNS WILL
FLOW AS THE IW-AON CONCEPT WITH IT BALANCING SERVICES EMBODIES THAT WHAT HUMANTIY SEEKS THE MOST.

▪ OBJECTIVE : creating NEW balancing foundations in society in order to Rebalance Original Balance and
create a MOVEMENT which shifts our actual Duality Consciousness into Unity Consciousness.
▪ MARKET VIEW: Unity Consciousness interconnected with the Collective Consciousness where the WELL-
BEING of the WHOLE is at the centre . We operate through an awareness that the Human Being co-
creates with its three Forces of Creation through its four living Operational Families.
▪ KEY MARKET CONCEPT : Balancing Alchemy by empowerment of the nursing intelligence of the Force of
Presence which is Within integrating unity consciousness knowledge, universal wisdom and co-creative
core source intelligence.
▪ MARKETING GUIDELINES: Corporate Company DNA UNITY CORE integrating the Diamond matrix ( inner
core drives, mission, vision and values)
▪ VALUE PROPOSITIONS : integration of the four living operating families – functional (Mind), emotional
(Heart), creative BALANCING (EGO) , nursing wisdom and knowledge (CO-CREATIVE SOURCE)
▪ INTERACTION : many-to-many collaboration

UNITY
CONSCIOUSNESS
UNIVERSAL
WISDOM
IW-AON
ARCHETYPAL BRANDING
IW-AON
VISUAL DESIGN CONCEPT
IW-AON
CONTENT MARKETING
IW-AON
PROJECT MARKETING
IW-AON MARKETING STRATEGY MODEL
OBJECTIVIVE : NEW BALANCING FUNDAMENTS IN
ORDER TO REBALANCE ORIGINAL BALANCE
MARKET VIEW : COLLECTIVE UNITY CONSCIOUSNESS
FOR THE GOOD OF THE WHOLE. HUMAN BEING CO-
CREATES WITH THREE FORCES THROUGH FOUR LIVING
FAMILIES
KEY MARKET CONCEPT : BALANCING ALCHEMY BY
EMPOWERMENT OF THE WITHIN.
MARKETING GUIDELINES : IW-AON CORPORATE
COMPANY DNA WITH UNITY WE FEELING ACTION CORE
INTEGRATING THE DIAMOND MATRIX (inner core drives,
mission, vision and values)
VALUE PROPOSITIONS : INTEGRATION OF THE FOUR
LIVING OPERATING FAMILIES
INTERACTION : MANY-TO-MANY COLLABORATION
UNITY CONSCIOUSNESS MARKETING
TOOLS & KNOW HOW
OF MARKETING 1.0 - 2.0 - 3.0
IW-AON
ALCHEMY COACHING

USE OF
THE
KNOWLEDGE
OF
MARKETING
1.0 AND 2.0 *
MARKETING
3.0 *
D
U
A
L
I
T
Y
E
X
P
A
N
S
I
O
N
U
N
I
T
Y
FAMILY EGO
FAMILY MIND
SELF-REALIZATION
I-THINKING
MAINSTREAM DUALITY
FAMILY HEART
FAMILY EGO
FAMILY MIND
A BETTER WORLD
I-THINKING versus
WE-FFELING
TRANSFORMATION SHIFT
CO-CREATIVE SOURCE
FAMILY HEART
FAMILY MIND
FAMILY EGO
GOOD FOR THE WHOLE
UNITY WE-FEELING, UNITY
GO ACTION
ALCHEMY - INTEGRATION
IW-AON
UNITY CONSCIOUSNESS
MARKETING MODEL
▪ OBJECTIVE : MAKE THE WORLD A BETTER PLACE
▪ FORCES : NEW WAVE TECHNOLOGY
▪ MARKET VIEW : WHOLE HUMAN WITH MIND, HEART
AND SPIRIT
▪ KEY MARKETING CONCEPT : VALUES
▪ MARKETING GUIDELINES : MISSION, VISION, VALUES
▪ VALUE PROPOSITIONS : FUNCTIONAL, EMOTIONAL AND
SPIRITUAL
▪ INTERACTION: MANY – TO – MANY COLLABORATION
* Source : Marketing 3.0 by P. Kotler, H. Kartajaya , I. Setiawan
IW-AON
MARKETING MODEL
CREATING NEW FOUNDATIONS IN SOCIETY
IN ORDER TO REBALANCE ORIGINAL BALANCE
MACRO
UNITY VIEW
EXPANSION
SHIFT VIEW
DUALITY VIEW
TM
TM
▪ IW-AON UNITY CONSCIOUSNESS
▪ IW-AON UNIVERSAL WISDOM & KNOWLEGDE
▪ IW-AON UNITY CONSCIOUSNESS BUSINESS MARKETING
▪ IW-AON HARMONY : Balancing Marketing strategy Services
▪ IW-AON ALCHEMY : training and coaching programs
▪ TREND MARKETING , NEUROMARKETING, DIGITAL, SOCIAL, GREEN …

IW-AON TRANSLATE THE ACTUAL LIVING TRENDS

THE IW-AON concept has been developed integrating the knowledge of Trend Marketing.
TREND MARKETING studies the living trends in society. By knowing the tendencies we can develop business
concepts with products and service packages which meets the moving currents in society.
Our actual chaotical harsh outside world creates through an inherited I-Thinking Goal and Success Perform
Oriented Model where most people execute multiple roles with survival stress. BALANCE, SECURITY, SIMPLICITY,
RECOGNITION, CARE, INTEGRITY, TRUE ETHICS, A RETURN TO BASICS, THE CREATIVE EXPRESSION OF SELF,
MORE JUSTICE, THE DESIRE TO HAVE WORLD PEACE are all LIVING SEEKING DESIRES of HUMANITY.
IW-AON UNITY CONSCIOUSNESS MARKETING translate these actual living trends in its vision and its balancing
marketing services packages and guarantees in this way the SATISFACTION of LIVING CUSTOMER DEMANDS
with FINANCIAL RETURNS AS A CONSEQUENCE..
IW-AON TRANSLATE THE LIVING TRENDS

WE ARE THE CREATORS OF OUR WORLD

is addressed to HONESTLY CARING Family Members of Humanity
who are willing to stand up and have the courage to become ALCHEMICAL CATALYZERS in society.
This can be done by anybody, from Private Persons with private capital to Owners of Companies,
to Management Members of private or public Companies, Associations, Foundations, educational Institutions, …
Together we can create differently and by doing so we WILL influence the COLLECTIVE CONSCIOUSNESS OF
HUMANITY which is interconnected with the way our OUTWARD reality is. Our DREAM to have a more balanced
world ONLY depends on US! WE ARE THE CREATORS OF OUR WORLD and BY FOCUSING ON UNITY WE HAVE
THE POWER TO CHANGE! IT’S ABOUT CHOICE, WILLPOWER, STRATEGICAL WE FEELING GO ACTION.

IW-AON REBALANCING STRATEGY

REBALANCING
BY FOCUSING ON THE WITHIN
THE IW-AON MARKETING STRATEGY FOCUS IS THE AWAKENING OF THE WITHIN
AS THERE RESIDES THE SEED WE NEED TO NOURISCH TO GO VERSUS UNITY CONSCIOUSNESS.

IW-AON STRATEGY FOCUS
LET’S CLARIFY THE REASON OF THE IW-AON STRATEGY FOCUS.

Our World Wide Modelling occurs by focusing on the outside. By doing so we give Power to the FORCE of ACTION
which by Original Birth is interconnected with the outside. In our Human Being, the Force of Action operates through
Family Mind using logic intelligence to co-create.
Our school educational programs are constructed in such a way that we mainly train our logic intelligence giving
force to Family Mind and Family Ego. We don’t really explore the resources of emotional intelligence in order to
learn to be in true Self Love, in true Self Appreciation, in true Self Respect and in true Self Recognition. We are NOT
getting prepared to be responsible constructive SOVEREIGN CREATORS for the GOOD of the WHOLE.
OUR WOLRD OPERATIONAL SYSTEM
Instead we are getting prepared to fit in a disharmonic duality system where we are promised recognition, respect,
love and appreciation through the outside rewarding tools. Not the Being of the Person is our focus. NO! Our main
focus goes to titles, success, outer beauty, material goods, diplomas, certifications, money, right connections, outer
image, happy family and good sex appeal as through this tools society applauses and we feel loved, respected,
appreciated and recognized. Our happiness is interconnected with the seeking of these outside rewarding tools
through the operating system and in order to obtain this we aren’t afraid to use our vices co-creating in this way
disharmony with wounding and pains.

UNIVERSAL
LAWS OF CREATION
WE ARE THE
CREATORS OF OUR REALITY
The more we use our negative destructive vices, the more
pain, wounding, fear and frustration we co-create.
These working intelligence energies are alive and they are
present in our Personal Consciousness’s.
The sum of our Personal Consciousness’s creates the
Collective Consciousness of Humanity.
The WITHIN of 7,5 billion Human Beings is full with pains,
tears, fears, frustrations, stress, wounding, judgments, … .
All these negative working intelligence energies are ALIVE
and they, through the Law of Attraction are attracting their
similar creating our REALITY! The reason why we are in a
vicious circle since centuries is because we mainly focused
on the outside EXCLUDING our WITHIN!
REBALANCING
BY FOCUSING ON THE WITHIN
The Collective Consciousness of
Humanity creates the world we
actually live in.
By integrating the WITHIN we
rebalance the world as the
Personal Consciousness’s shifts
versus more Unity Consciousness
where self love and wisdom
enables the I AM PRESENCE to
become a SOVEREIGN CREATOR
for the GOOD of the WHOLE! We
will create differently and this will
have an influence on our world
reality.
IW-AON BUSINESS MARKETING
AS WITHIN, AS WITHOUT
The universe re-
arranges itself to
bring what we have
within. What we
belief, what we feel is
our creation in the
outer world.
LAW OF ATTRACTION
The inner attracts the
outer. If something in
our outer world is not
what we want it to be,
look inside, heal it,
transform it, change it
and our outer world
will react and change.

WE ARE THE
CO-CREATORS OF OUR REALITY
SO WITHOUT
frustrations, sense of injustice, unhappiness, anger, lack of self love, fear,
lack of recognition, unworthiness, anger, distrust, lack of appreciation,
victimhood, judgement, hate, abuse, distrust, dishonesty, egocentrism,
survival stress, insecurity, hate, pains, loser versus winner, wounding,
jealousy, self destruction, control, ignorance, laziness, lack of respect,
irresponsibility, greed, criticism, pride, knowing better, the battle for
power, vainglory, vanity, inequality, unfairness, boastfulness, we feel not
seen; loved; respected, recognized, and appreciated, …
The universe re-
arranges itself to
bring what we
have within. What
we belief, what we
feel is our creation
in the outer world.
SO WITHIN
ALL THESE INGREDIENTS ATTRACTS THEIR SIMILAR IN THE OUTER
WORLD AND IN THIS WAY WE MODELL OUR ACTUAL UNBALANCED WORLD!
COLLECTIVE CONSCIOUSNESS OF HUMANITY
The Living Working Intelligence Energies
of the Within of 7,5 billion Personal Consciousness’s.

OUR SYSTEM FAILED!
WE NEED TO CHANGE AND THE REBALANCING KEY IS WITHIN!

BY INFLUENCING THE COMPANY CONSCIOUSNESS
WE CAN INFLUENCE THE COLLECTIVE CONSCIOUSNESS OF HUMANITY.
IW-AON STRATEGY

THE COMPANY CONSCIOUSNESS
A company with its products, services and brands is made by and for people. The sum of the Personal Consciousness’s
which constructs and interacts with the company, designs the COMPANY CONSCIOUSNESS. The COMPANY
CONSCIOUSNESS radiates the company’s IMAGE and has a living working impact on the success of a company.

THE DESIGNERS OF
THE COMPANY ‘S CONSCIOUSNESS
 OWNER (S)
 SHAREHOLDERS
 MEMBERS OF MANAGMENT
 TEAM OF EMPLOYEES
 SUPPLIERS
 EXTERNAL PROFESSIONALSCONSUMERS 
VIRTUAL COMMUNITY 
▪ DIGITAL NETWORKS 
▪ SOCIAL DIGITAL CONTENT 
PUBLIC OPINION & PRESS 
EXTERNAL SURROUNGING 
▪ POLITCS 
▪ COMPETITORS 
▪ LEGAL FRAMEWORK 
▪ VIGILANT ASSOCIATIONS 
▪ CULTURAL SURROUNDING 
THE COMPANY
CONSCIOUSNESS IS THE
SUM OF THE PERSONAL
CONSCIOUSNESS’S
WHICH CONSTRUCTS AND
INTERACTS WITH THE
COMPANY ENTITY.
 Modelling by consciousness strategyResult interactions  players 
IMAGE
MOTION
 FRONTLINE PUSH DESIGNERS
PULL & BACK OFFICE DESIGNERS 

TM
Mainstream
Human Being
Personal Consciousness
I AM PRESENCE
DUALITY VIEW
FAMILY EGO
FAMILY MIND
FOCUS OUTSIDE
People co-create companies
and interact with people.
Creates
our duality
world full of
opposition
Company
Consciousness
Has an influence and co-creative
impact on the collective
Consciousness of Humanity
Collective
Consciousness
Of Humanity
SO WITHIN,
SO WITHOUT
▪ COMPETITION
▪ WIN-LOSER MODELS
▪ FOCUS ON THE OUTSIDE
▪ DUALITY COMMUNICATION
▪ USE OF VICES ARE COMMON
▪ DISTORTED MEN/WOMEN IDENTITY ROLES
▪ PEOPLE ARE USED INSTEAD OF BEING LOVED
▪ I-ORIENTED SUCCES AND GOAL THINKING MODEL

IW-AON BALANCING MARKETING SERVICES
The IW-AON SERVICE PACKAGES are STRATEGICAL TOOLS which enables us to ACTIVATE an
alchemical process in the Company Consciousness in order to influence the Collective Consciousness of Humanity.

REBALANCING
THROUGH IW-AON MARKETING SERVICES.
 IW-AON MARKETING STRATEGY
 IW-AON ARCHETYPAL BRANDING
 IW-AON VISUAL DESIGN CONCEPT
 IW-AON CONTENT MARKETING
 IW-AON PROJECT MARKETING
 IW-AON ALCHEMY COACHING

IW-AON MARKETING STRATEGY
The rebalancing occurs by weaving strategical a CORPORATE COMPANY DNA with A UNITY WE FEELING GO ACTION CORE
as STARTING POINT. From this core the company radiates its actions, interactions and performance through a rebalancing
operational marketing plan which alchemically touches the Within of people influencing in this way the Company Consciousness.

TM
Mainstream
Human Being
Personal Consciousness
I AM PRESENCE
DUALITY VIEW
FAMILY EGO
FAMILY MIND
FOCUS OUTSIDE
Unity WE-FEELING
GO ACTION CORE
CORPORATE
COMPANY DNA
OPERATIONAL MARKETING
PLAN WHICH
ALCHEMICALLY TOUCHES
THE WITHIN
People co-create companies
and interact with people.
Creates
our duality
world full of
opposition
Company
Consciousness
Has an influence and co-creative
impact on the collective
Consciousness of Humanity
Collective
Consciousness
Of Humanity
SO WITHIN,
SO WITHOUT
The IW-AON MARKETING strategy focus is to uplift the CORE of the powerful co-creative company entity
into a UNITY WE-FEELING GO ACTION CORE. We do this by weaving a CORPORATE COMPANY DNA
which radiate a rebalancing operational marketing plan which alchemically touches the Within of people
guaranteeing balancing profitability for the Good of the Whole.
INFLUENCE EXPANSION
REBALANCING ACTIVATION

IW-AON BALANCING ARCHETYPAL BRANDING
Through the IW-AON ARCHETYPAL BRANDING STRATEGY MODEL, brands are consciousness modelled in alignment
with the ORIGINAL UNIVERSAL ARCHETYPES in order to have an immediate recognition and resonance with the WITHIN.

IW-AON VISUAL DESIGN
The IW-AON VISUAL DESIGN
is orchestrated to achieve balancing communicative efficiency which touches the WITHIN.

IW-AON BALANCING CONTENT MARKETING
Through the IW-AON CONTENT MARKETING STRATEGY MODEL efficient touching original content is designed.

IW-AON PROJECT MARKETING
IW-AON PROJECT MARKETING creates and manages uplifting projects for the Good of the Whole.

IW-AON ALCHEMY COACHING
Through the IW-AON ALCHEMY COACHING MODEL
people are guided to be more aware of their relationship with themselves and others.

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IW-AON UNITY CONSCIOUSNESS MARKETING _ EXPANSION OF MARKETING 3.0

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