2. MISSION STATEMENT
The mission of Godman
Guild is to promote strong
families and strong
communities in Columbus,
Ohio, primarily in the Near
Northside.
OUR GOAL
To attract, retain and
recognize millennial donors.
3. We surveyed over 300 individuals aged 18-33
72%
"Yes"
6% "No"
22% "Depends on the
charity"
Would you round-up your total to the nearest dollar
for a charity if asked to at a restaurant?
• 87% eat out at
least twice a
month
4. • Increase millennial donors by 100 individuals
• Increase social media following by 10%
Clintonville Easton VictorianVillage
5.
6.
7.
8. “Thank you” email blast & call to action
Donor created videos demonstrating who
was there for them
Must be posted on Facebook, tag Godman
Guild and use the hashtag
Pick ~20 best
9.
10. Facebook’s ad feature will
enable the targeting of
young professionals in
Columbus, Ohio
Promote the #ThereForMe
call to action.
11. Care packages delivered to 20 best “heroes”
Top 5 receive iPad mini in care package
Record reaction for another organic video
12. March 2015
Awareness and
round up
campaign
Send thank
you email
and kick off
call-to-action
June
Social media
contest
November
Choose winners
of contest
December
Delivery of
care
packages
