2. 3 statement
4 mission, vision, commitments
5 logo use
- formats
- tag line
- scale / clear space
- color
- backgrounds
11 the do nots
12 other information
12 contact
CONTENTS
3. WE ARE OCONOMOWOC
In spring 2014, the OASD Building Leadership team and district
administration worked together to craft a new strategic plan. The
strategic plan was developed as a “road map” for the work of
continuous improvement and increasing student achievement in the
years ahead. Using a comprehensive and inclusive process, the team
established a new mission, vision, commitments to staff, parents and
students, as well as five key strategic directions. The school board
adopted the new strategic plan in June 2014.
Through this work, the need for rebranding was identified. The
existing logo was evaluated and updated to create a logo and tagline
consistent with the mission, vision and commitments. The tagline -
Empowering a Community of Leaders and Leaders - expresses the
Oconomowoc tradition of schools and community working hand in
hand to educate our children.
The star represents school pride, community wide, with the yellow
swoosh reaching upward to convey energy and progress towards
achieving excellence for all Oconomowoc students.
WE ARE
OCONOMOWOC
4. OUR VISION
To be an unrivaled learning community, seeking wisdom,
honoring the past, and shaping the future.
OUR MISSION
Empowering a community of learners and leaders.
STRATEGIC DIRECTIONS
1. Continuous Improvement in Academic Performance
2. Innovative Instructional Programs
3. Creating a Great Workplace with Highly Engaged
Employees
4. High Quality Facilities with 21st Century Learning
Environments
5. Respecting the Diversity Among People and Cultures
VISION,
MISSION AND
STRATEGIC
DIRECTIONS
5. The Building Leadership Team and district administration worked to update
the OASD “star” logo to better reflect the intent and energy of the district’s
Strategic Plan. The classic star icon was modernized with rounded points,
a gold swoosh, and fresh typefaces. The district logo can be used with or
without the new mission statement as part of the mark. Three versions were
created to provide flexibility of use in a variety of print and online applications:
horizontal, vertical, and square.
LOGO MARK
6. VERTICAL LOGO
BADGE LOGO
HORIZONTAL LOGO
All materials, online or printed, must be consistent when using the OASD logo and
tagline. All materials must use the OASD brand with either graphic logo or tagline.
LOGO
8. SCALE OF LOGO
CLEAR SPACE OF LOGO
Width no smaller than 1.75 Width no smaller than .5
Keep a mininum of the O’s height in OASD for
clear space. This will help allow the logo to
stand with prominence.
SCALE /
CLEAR SPACE
9. COLOR SPECS
R = 74
G = 35
B = 102
#492365
R = 243
G = 195
B = 23
#F2C317
R = 0
G = 0
B = 0
#000000
CMYK
(V)
(H)
(V)
(H)
(V)
(H)
SPOT
CMYK SPOT
C = 83
M = 100
Y = 25
K = 20
GRAYSCALE
C = 0
M = 0
Y = 0
K = 100
RGB / HEX
C = 5
M = 22
Y = 100
K = 0
C = 0
M = 0
Y = 0
K = 100
PANTONE®
7406
PANTONE®
Black 100%
PANTONE®
2617
(V)
(H)
REVERSE
(B)
(B)
(B)
(B)
10. YES — SIMPLE BACKGROUNDS
NO — DO NO USE THE SAME COLOR AS LOGO, COMPLEX BACKGROUNDS, OR DARK
BACKGROUNDS SO YOU DO NOT SEE THE CONTRAST
BACKGROUNDS
11. DISTORT LOGO DISTORT LOGO
RE-COLOR LOGO
RE-SIZE ICON WITHIN LOGO
RE-POSITION ICON OF LOGO
THE DO NOTS
12. OTHER
GUIDELINES
INFORMATION
LOCATION OF DISTRICT LOGOS
V:COMMON (All Staff)Communication MarketingNew Logos 2014
LOCATION OF DISTRICT TEMPLATES
V:COMMON (All Staff)Communication Marketing
Kate Winckler, APR
Director of Communications
WinckleK@oasd.org
p- 262.560.2137
c- 414.507.9952
ITC Slimbach (The quick brown fox jumps over a lazy dog.)
Gotham (The quick brown fox jumps over a lazy dog.)
On District Computers:
When choosing fonts for a layout project, consider using a
common, readable font like Arial, Calibri or Franklin Gothic.
FONTS USED FOR DISTRICT MARKETING COMMUNICATIONS
QUESTIONS
