2. Date: 02/10/2014
DISCLAIMER
These concepts and design are for presentation purposes, these visuals are there not to be printed, or distributed, or published without the
owners permission prior any written agreement made. These visuals are not meant to be shared by any third party without the designer’s or
creator‘s knowledge.
Client: Bangweulu University Brand Agency: Section 8 Multi Media
Job Title: Logo and brand Development Time Frame: 14 days
3. Overview
Our identity is not just the logo. It’s a unique design scheme composed of various components that work together to create our distinctive visual
style. It is essential to follow the brand tone and guidelines in order to achieve strong and consistent application of our identity and build strong
awareness and recognition of our brand.
The Idea & Concept
Style & Feel
The logo was designed to give a refreshing feel of dynamic innovation, driven by excellence and relevance, victory, encouraging feel determination
and perseverance(Capture awesomeness of the phenomenon). The logo was designed with a formal form of layout to easily communicate and be
visible with all the elements at instant glance. The clean slate look is also good and friendly for various application on various mediums.
The Symbols
To create a better communication design and tone, it was important to incorporate elements and features that points out all facets of the Ban-
gweulu University(Future and present heritage). To communicate that unique element, based on our research with relevance to the university’s
location, Vision and heritage. We decided to use:
a) Rich vegetation and landscape -The clouds meet the dynamic duo of peaceful still water , an element that elaborates the sky is the limit.
b) Shield that embodies our university’s pride and strong stand, the shield also stands as a symbol of honor to our education.
c) Bird- dynamic Bangweulu bird highlights on the natural heritage of the university location, elaborating an element of strength & Strong vision
towards learning(young biidrs leave their nest in search of life) A spirit to learning.
d) landscape - the dynamic duo and combination of green and blue color swirls represents the element of innovation, creativity, knowledge in
different levels, phenomenal element of the university, technology, sophisticated excellence and elite approach toward education.
The use of the energetic curves symbolizes dynamic and innovative process as portrayed in it’s form .
Typography
To complement a clean slate look, we incorporated a clean and tidy Open Sans & Roboto juxtaposed with more space in between to create a
border feel around the symbol.
Colors
Blue (Shades of green), Gray, Green (Shades of green) & Brown
5. U N I V E R S I T Y
C R E A T E K N O W L E D G E M A N A G E S O C I E T Y
BANGWEULU
BANGWEULU
UNIVERSITY
C R E A T E K N O W L E D G E M A N A G E S O C I E T Y
6. U N I V E R S I T Y
C R E A T E K N O W L E D G E M A N A G E S O C I E T Y
B
BANGWEULU
U N I V E R S I T Y
C R E A T E K N O W L E D G E M A N A G E S O C I E T Y
BANGWEULU
7. U N I V E R S I T Y
T H E D E F I N I T I O N O F E X C E L L E N C E
BANGWEULU
8.
9.
10. BANGWEULU
U N I V E R S I T Y
C R E A T E K N O W L E D G E M A N A G E S O C I E T Y
• Creativity
• Clarity
• Knowledge
• Management
• Education
• Creativity
• Clarity
• Knowledge
• Management
• Education
• Prevailing
• Heritage
• Protecting
• Building
• Landscape
• Heritage
• Creativity
• Beyond
• Possibilities
S h i e l d B o o k B i r d L a n d s c a p e &
V e g e t a t i o n
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