2. Introduction Founded by Jack Taylor in 1957 Headquartered in St. Louis, Missouri Over 8,000 locations More than 700,000 vehicles Many awards and recognitions
3. Enterprise Rent-A-Car Enterprise is known for its exceptionally low rates, neighborhood convenience and its outstanding service, including picking up local customers at no extra cost. The company’s business line has expanded and also includes Enterprise Fleet Management, Enterprise Car Sales, and Enterprise Commercial Truck Rentals. It is unparalleled in size, strength and stability. Enterprise has achieved a 20% growth rate of annual revenue over the past 25 years. Ranked number 18 on the Forbes Top 500 Private Companies in America. In addition, Enterprise has ranked highest in customer satisfaction among airport rentals in nine out of the past 10 years, according to J.D. Power and Associates Rental Car Satisfaction Study. Has offices located within fifteen miles of ninety percent of the U.S. population.
5. Australia -Great Barrier Reef: World’s Largest Coral Reef (2,000 Kilometers) -Total Land Mass: 7,617,930 Square Kilometers Northern Territory Queensland Western Australia South Autralia New South Wales -Mount Augustus: World’s Largest Monolith -Would Famous Sydney Opera House Victoria -Australian Outback: Includes Alice Springs & Kings Canyon Tasmania
7. Currency: Australian Dollar ($A or A$, AU$ or $AU, AUD) GDP per Capita - $38,100 (2008 est.) Australia has grown at an average annual rate of 3.6% for over 15 years. The service sector of the economy, including tourism, education and financial services, constitutes 69% of GDP. Australia’s Economy Unemployment Rate of 4.6% The Australian economy could fall into recession in 2009 after 17 years of growth, according to the IMF. 10% Goods and Services Tax
8. Working Practices in Australia - In the corporate world, conservative suits are standard. Women wear skirted suits or suits with pants, ensembles, or skirts with blouses, or dresses and jackets. - Meetings start on time. If you are going to be late you should let your Associates know. - Australians are relaxed and informal and will be on a first-name basis very quickly. -Australia is second only to the United States in the number of women who are directors on large company boards.
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10. Distribution Must be direct and cost effective! Who helps Enterprise? Travelocity renewed its alliance with Enterprise with a new multi-year agreement. The relationship will allow Travelocity to maintain its role as a preferred online distribution partner of the car rental company’s product and service. Customers will receive : 1.Special promotional offers 2.Instant confirmation at the time of reservation 3.Dedicated customer service to handle member issues 4.Access to all Enterprise locations around the globe
14. Final Analysis & Conclusion Should Enterprise Rent-a-Car enter the Australian Market? YES- because it would be a great success and generate huge profit They already have a well-established name Great customer satisfaction With information technology growing day to day, Enterprise is a perfect match for this economy! Cost Efficient Productive Reliable
15. This Presentation Has Been Brought To You By: Brittany Nickerson Jason Noel Five Star Consultants Margarita Keyser Mark Mears
