1. “…Few
modern
buildings
can
have
been
more
photographed
than
the
Opera
House
on
Bennelong
Point
in
Sydney
Harbour.
But
Katarina
Stübe’s
obsession
with
its
towering,
sail-­‐like
shells
has
sought
out
perspectives,
angles,
points
of
view
that
run
against
every
clichéd
image
and
restore
to
the
building
the
wondrous
strangeness
of
Jørn
Utzon’s
1957
prize-­‐winning
conception…”
Excerpt
from
“A
dream
made
concrete”
by
Patrick
Carnegy
The
Spectator
UK,
January
9,
2010
JØRN
UTZON’S
SYDNEY
OPERA
HOUSE
A
tribute
to
Jørn
Utzon
by
Katarina
Stübe
&
Jan
Utzon
“When
I
first
discussed
the
project
with
Katarina
I
was
spellbound
by
her
incredible
enthusiasm
to
reinvigorate
the
Sydney
Opera
House
story.
As
a
Scandinavian
company,
it
was
a
natural
choice
for
us
to
be
involved
in
the
Australian
market
due
to
the
unconditional
quality
the
venture
projected.”
“Via
this
local
involvement,
Katarina
was
key
in
introducing
us
to
other
like-­‐minded
companies,
developing
an
increased
network
and
greater
long-­‐term
business
opportunities.
It
was
from
this
tangible
realisation
that
our
company
extended
our
involvement
to
a
global
scale.”
Lars
Oloffson,
CEO
Scandinavian
Airlines
Australia

8. PANDORA is proud to sponsor Katarina
Stuebe with her beautiful Tribute to Jørn
Utzon and Sydney’s Opera House.
The Opera House is not only an incredible
Australian icon but Jørn Utzon has created
a masterpiece of Danish Design. In Katarina
Stuebe’s stunning photographic journal, she
has captured the magic and the music in this
amazing sculpture of a building.
When Katarina first approached PANDORA
to sponsor the launch of her stunning book
we could see the link immediately. It is
hard for a Danish company to bypass an
opportunity to support a product with links to the homeland, but equally as Katarina
says “I have the firm belief that any piece of art is determined by the true love and
devotion that it was created with” and her book truly supports this theory.
The elegant curves and soft lines of the Opera House shown in Katarina’s photography
are mirrored in our own collection of jewellery, LovePods. Our Danish designers, Mads
Trolle and Lee Anthony Gray are the creative forces behind PANDORA’s LovePods
range.
The design influence for LovePods can be found in nature, in everything organic and
pure. The story of LovePods represents a flower just before it blooms in all its glory, and
the shape of the flower recurs throughout the LovePods Collection. Each pod contains a
symbol of love in the form of a precious gemstone.
The creators Mads Trolle and Lee Anthony Gray agree:
“The LovePods range signifies the simple and pure beauty which is found in nature.
LovePods is natural and genuine, and the collection represents classical, feminine and
harmonious expression.”
Katarina Stuebe’s book is yet another reminder that
LIFE HAS ITS MOMENTS...MAKE THEM UNFORGETTABLE
MARGRETHE MARSH
MARGRETHE@PANDORA.COM.AU
T 02 9986 0660 M 0450 321 965

9. To Whom It May Concern _______ 23rd
June 2009
The Danish Consulate in Sydney introduced us to Katarina Stuebe’s project in March 2009.
Katarina was looking for sponsors for the launch of her beautiful book of photographic images
‘A Tribute to Joern Utzon – The Sydney Opera House’.
Katarina had both the late Joern Utzon’s and his son Jan Utzon’s support to create this
photographic masterpiece. PANDORA studied both the words and the imagery in the book and
decided it was hard to bypass this opportunity to support a product with such strong links to
Danish Design Heritage.
PANDORA saw this as an opportunity to assist a young artist to fulfill her dreams, to support a
book that pays tribute Joern Utzon and the beautiful sculpture, that brings people to Sydney
from all around the world, and to highlight PANDORA’s own Scandinavian Design roots.
Katarina proved to be a master at facilitating. She prepared a busy and successful launch
program, organised a string of impressive sponsors including The Danish Consulate, The
Danish Club in Melbourne, Saatchi & Saatchi, Scandinavian Airlines, Ecco Shoes, Hungerford
Hill Wines and of course PANDORA.
Equally, Katarina obtained exceptional venues for the many launch events including the
prestigious Utzon Room at the Sydney Opera House, The new offices of The Danish Club in
Melbourne, Saatchi & Saatchi’s offices overlooking The Sydney Opera House and Customs
House in Sydney.
Katarina was interviewed on National TV, radio, and quoted in national newspapers. She was
photographed wearing the PANDORA LovePods Collection and always ensured that we as
sponsors received the support and coverage that was required to link the PANDORA name with
her project. Katarina wore the PANDORA LovePods Collection during all launch events and was
photographed in front of her press wall showing sponsor logos.
PANDORA retailers attending the PANDORA sponsored event in Melbourne were proud to be
associated with such a prestigious launch event and curious to meet both Katarina Stuebe,
‘the young human dynamo’ that they has heard so much about, and Jan Utzon.
Since the event, the contacts that Katarina initially facilitated, has meant that PANDORA are
now working on a joint project with Scandinavian Airlines, our contact with Denmark House
has led us to become members of the Club and we will be displaying our collections at the
venue during August and November 2009, and we have made contact with Katarina’s signage
sponsors in order to utilise their skills for one of our own events at The Sydney Opera House.
In addition to this, we have a number of Katarina’s books, signed by both Katarina and Jan
Utzon, which we will use as prestigious corporate gifts in the months ahead.
On a personal note, Katarina inspired us partly because she clearly mirrors PANDORA’s energy
and youth. Just as we are, in Australia and New Zealand, a young, vibrant, up-and-coming
company, Katarina radiates all of these qualities. Her energy, passion and positive attitude is
quite clearly infectious.
We thank Katarina for her interest in PANDORA, her love of our LovePods Collection, and the
positive publicity that has come from being part of her launch program. We wish Katarina all
the best and would welcome an opportunity to work with her again in the future.
Kind regards
Margrethe Marsh
Marketing Manager