Career Path is a platform which provides data-driven personalized guidance to students for their career management and preparation as well as also provides student & alumni data management and career performance tracking.
2. P R O B L E M 2
Career discovery process is painful
of students have trouble choosing their careers
80%
Education can end up being irrelevant
of graduates believe they don’t apply what they learned in the classroom
*Gallup-Purdue University study, names it “monumental failure”
77%
of universities are fully taking advantage of their student data?
??% Universities waste a great opportunity
3. C A R E E R P A T H 3
Increased engagement with the university
more attached to university if it prepared them well for life after graduation
*Gallup-Purdue University study
8.7x
Student+career
management
platform
Personalized
career advising
University
performance
tracking
4. S T A T U S Q U O 4
http://www.cmu.edu/career/my-career-path/
20p Document
Manual process
No tracking
5. Data-driven analytics
Advanced ML algorithms
Historical profiles (alumni)
Career Path
Job Descriptions
S O L U T I O N 5
CV / Resume
Personal interests
Student Data Career Profile
Personalized
recommendations
Relevant resources
Internship
opportunities
6. $10B
IT Spending
22M
Students
M A R K E T S T R A T E G Y 6
4.500
Universities
Partner with universities
Target career advising offices
Use a freemium model
7. B U S I N E S S M O D E L 7
Free
500 students
access to data
limited analytics advanced analytics
$700-$2000
/univ/month
Paid
complete platform
Extra
recruiting
advertising
$30M $90MYearly
after 3 years
8. C O M P E T I T I O N 8
Career Path
Students
Universities
Recruiters
9. T E A M 9
Xiao HanKang Huang
Kartik Lunkad Serban Mogos
Xiaoran Zhan
CEO VP Product
VP Data Science VP Engineering
Head of Development
Excellent Engineering & Data talent
Global connections to universities
MSc
MSc
MSc
PhD
MSc
10. T I M E L I N E 10
Develop the ML algorithm
Gain access to background data
Launch CMU demo by August 2015
5 partner universities by Jan 2016