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Clinical and Translational
Science Institute / CTSI
at the University of California, San Francisco
UCSF Profiles: more Mon...
profiles.ucsf.edu
If you build it, they probably won’t come…
Photo credit: ©imdb.com
Use your data
Photo credit: ©onthedash.com
5 of UCSF’s Key Tactics
to get results like this:
Monthly Visits to UCSF Profiles since launch
92,000
Visit/month
Tactic #1
Use
Source of UCSF visitors, Jul-Dec 2012
Google
52%
UCSF.edu search
9%
Other search
2%
Direct /
Unknown
6%
UCSF Directory
16%...
Leverage Google:
search engine optimize pages
Sitemaps ✓
Metadata ✓
Description ✓
Clean URL
Clean title
• 809,000 visits = average 2,216 visits/day
• Accessed from 1,700 universities
• 88% of researcher profiles have been
view...
Google results
Leads to Links from National Media
Tactic #2
Share the data
APIs Provide Data to 27 UCSF Sites and Apps
Personalized Stats are Sent to Profile Owners
Hello Leslie,
Congrats! In 2013, your UCSF Profiles page
was viewed 230 time...
Research Analytics Shared with Leadership
“Thanks a lot for this. This is
something we claim all the time, but
who knew we...
Tactic #3
Keep looking at the data
Monthly Traffic Reporting
Engagement Stats Available
Network Visualizations
Co-authorships across Department of Biochemistry & Biophysics
Tactic #4
Researcher Engagement
Automated Onboarding Emails
Added
Websites, Videos, t
weets, and more …
inline
Old URLs, New URLs
profiles.ucsf.edu/profile/365973
profiles.ucsf.edu/leslie.yuan
Tactic #5
Partnerships
Partnerships
• University Relations / Public Affairs
• University Development & Alumni Relations
• UCSF Library
• UC TV
• ...
UCSF Profiles
Success Factors
1. Leverage Google
2. Share Data
3. Measure Everything
4. Engage Researchers
5. Partner acro...
http://profiles.ucsf.edu
• Researchers use it to find collaborators and identify mentors
• Funders use it research potenti...
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UCSF Profiles, more Moneyball, less Field of Dreams, presented at U of Chicago, May 2014

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Adoption of the research networking platform at UCSF, presented at U of Chicago Digital Science workshop, May 2014

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UCSF Profiles, more Moneyball, less Field of Dreams, presented at U of Chicago, May 2014

  1. 1. Clinical and Translational Science Institute / CTSI at the University of California, San Francisco UCSF Profiles: more Moneyball, less Field of Dreams University of Chicago-Digital Science Workshop, May 2014 Presented by Leslie Yuan, MPH (profiles.ucsf.edu/leslie.yuan)
  2. 2. profiles.ucsf.edu
  3. 3. If you build it, they probably won’t come… Photo credit: ©imdb.com
  4. 4. Use your data Photo credit: ©onthedash.com
  5. 5. 5 of UCSF’s Key Tactics to get results like this: Monthly Visits to UCSF Profiles since launch 92,000 Visit/month
  6. 6. Tactic #1 Use
  7. 7. Source of UCSF visitors, Jul-Dec 2012 Google 52% UCSF.edu search 9% Other search 2% Direct / Unknown 6% UCSF Directory 16% UCSF.edu home/internal links 2% UCSF.edu news 4% CTSI websites 3% Other referrals 6% Use Google Analytics
  8. 8. Leverage Google: search engine optimize pages Sitemaps ✓ Metadata ✓ Description ✓ Clean URL Clean title
  9. 9. • 809,000 visits = average 2,216 visits/day • Accessed from 1,700 universities • 88% of researcher profiles have been viewed 10+ times 2013 Traffic
  10. 10. Google results
  11. 11. Leads to Links from National Media
  12. 12. Tactic #2 Share the data
  13. 13. APIs Provide Data to 27 UCSF Sites and Apps
  14. 14. Personalized Stats are Sent to Profile Owners Hello Leslie, Congrats! In 2013, your UCSF Profiles page was viewed 230 times, including… • 65 times from UCSF • 31 times from other universities • 2 times from major pharmas
  15. 15. Research Analytics Shared with Leadership “Thanks a lot for this. This is something we claim all the time, but who knew we were the first. I am so happy to have this info and will definitely broadcast it.” -- Chair, UCSF Dept of Epi / Biostats Epidemiology & Biostatistics 424 of 829 publications co-authored with other UCSF departments
  16. 16. Tactic #3 Keep looking at the data
  17. 17. Monthly Traffic Reporting
  18. 18. Engagement Stats Available
  19. 19. Network Visualizations Co-authorships across Department of Biochemistry & Biophysics
  20. 20. Tactic #4 Researcher Engagement
  21. 21. Automated Onboarding Emails
  22. 22. Added Websites, Videos, t weets, and more … inline
  23. 23. Old URLs, New URLs profiles.ucsf.edu/profile/365973 profiles.ucsf.edu/leslie.yuan
  24. 24. Tactic #5 Partnerships
  25. 25. Partnerships • University Relations / Public Affairs • University Development & Alumni Relations • UCSF Library • UC TV • Campus Directory • UCSF School of Medicine • UCSF Center for AIDS Research • UCSF Department of Radiology And dozens more
  26. 26. UCSF Profiles Success Factors 1. Leverage Google 2. Share Data 3. Measure Everything 4. Engage Researchers 5. Partner across Campus Questions? leslie.yuan@ucsf.edu
  27. 27. http://profiles.ucsf.edu • Researchers use it to find collaborators and identify mentors • Funders use it research potential grantees • Administrators use it understand research trends and find speakers • Journalists use it to find potential sources • IT staff use it to keep department websites updated • Development staff use it to match researchers with opportunities • Patients use it to evaluate clinicians' research background • Visiting scholars use it find people to connect with • UCSF applicants use it to understand current research areas • Reviewers use it to research author background and experience

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