Recommended
More Related Content
Similar to Novartis Pharma Business Unit Model
Similar to Novartis Pharma Business Unit Model (20)
Recently uploaded
Recently uploaded (20)
Novartis Pharma Business Unit Model
- 1. Novartis Pharma: The Business Unit Model Presented to:
- 2. Mission and Vision Statement Mission Statement: To discover new ways to improve and extend people’s lives Vision Statement: To become the most valued and trusted medicines company in the world
- 3. Background • Novartis International AG is a Swiss Multinational Pharmaceutical company • Headquartered- Basel, Switzerland • In 1999, it was 3rd largest pharmaceuticals in the world • In 2000, consisted of 5 Businesses •70,000 employees
- 4. 5 Key Businesses in 2000 Pharma (60%) Consumer Health (22%) CIBA Vision (7%) Generics (7%) Animal Health (4%) 60% 4% 7% 7% 22% Pharma Animal Health Generics CBA Vision Cosumer Health
- 5. 32714 27471 21643 20222 Sales Revenue- 1999 (in Mn $) Merck & Co. J & J Novartis Bristol Myers Industry Analysis
- 6. Current Scenario • On July 10, 2000 Daniel Vasella, Chairman and CEO of Basel announced restructuringwithin the company’s Pharmaceuticals (Pharma) Business • Created Five Business Units (BU’s) providing - Specialization - Distinct customer segment – franchise opportunities • Strategy, R&D, M&S, Legal, IT, BD&L, Finance, HR remained centralized global functions
- 7. New BU with focus on high degree of specialization incorporating responsibility for • Marketing and sales, • Varying degrees of R&D • Business development and licensing Idea Behind Separate BU